Warning: set_time_limit(): Cannot set max execution time limit due to system policy in /customers/b/b/b/brandspurng.com/httpd.www/wp-config.php on line 92 Esports Sponsorships to Hit $584 Million in 2020, 61% of the Global Gaming Industry Revenue - Brand Spur

Esports Sponsorships to Hit $584 Million in 2020, 61% of the Global Gaming Industry Revenue

Must Read

- Advertisement -

The entire eSports ecosystem has boomed in recent years, with more and more viewers tuning in to watch their favourite games being played by some of the best gamers in the world. The surge in the number of eSports fans opened up a new market for brands and advertisers to sell their products and led to the impressive growth of sponsorships as the largest revenue stream of the eSports industry.

Esports Sponsorships to Hit $584 Million in 2020, 61% of the Global Gaming Industry Revenue
Esports Sponsorships to Hit $584 Million in 2020, 61% of the Global Gaming Industry Revenue – www.brandspurng.com

According to data presented by Safe Betting Sites, eSports sponsorships are forecast to grow by 7.5% year-over-year and hit $584 million in 2020, 61% of the global gaming industry revenue this year.

Digital Revenues to Surge by 60.9% YoY, Merchandise and Tickets Plunge by 50.3%

The COVID-19 crisis left a significant impact on the global gaming industry, causing a revised revenue forecast for 2020.

Just a few months ago, Newzoo estimated eSports sponsorships to grow by a CARG of 16.6% and generate $636.9 million in revenue this year. However, after analyzing the most recent data, research, and actuals from companies in the market, the eSports sponsorships estimates were revised to $584.1 million, or 8.2% less than before.

- Advertisement -

The new data also revealed that media rights revenues are expected to grow by 3.3% YoY to $163.3 million, 11% less than earlier estimates.

eSports market revenue worldwide in 2020, by segment (in million U.S. dollars)

Esports Sponsorships to Hit $584 Million in 2020, 61% of the Global Gaming Industry Revenue

Streaming revenues are forecast to surge by 44.9% year-over-year to $19.9 million, a 9% increase from the previous Newzoo report.

However, statistics show digital revenues are set to witness the most impressive growth in 2020, rising by CARG of 60.9% to $21.5 million.

- Advertisement -

On the other hand, further eSports event delays and cancelations due to the COVID-19 outbreak continue causing considerable drops in publisher fees and merchandise and ticket revenues. Owing to the pandemic, Newzoo revised its 2020 forecast for merchandise and tickets downward from $76.2 million to $52.5 million, a 50.3% fall compared to 2019 figures.

Statistics show the entire Esports industry revenue is expected to drop 0.8% year-over-year to $950.3 million in 2020. However, this figure is forecast to surge by 68% in the next three years and touch $1.6bn.

Read Also:  What’s in store for 2018? Marketers share their predictions
Consumer Goods and Technology Industry Lead in Esports Sponsorships

Analyzed by industry, consumer goods brands lead in eSports sponsorships, revealed Statista and Sportcal data.

In 2019, companies from this market spent an estimated $21.8 million on sponsorships within the eSports market. The technology sector followed with $15.9 million in sponsorship deals. Brands from the clothing market ranked in third place with $13.3 million worth of deals. Beverage, financial services, and automotive industry followed, with $4.7 million, $4.6 million, and $4 million, respectively.

- Advertisement -

Statistics show that brands from the gaming and gambling market, sports equipment, and business services industry were on the other side of the list with $3.5 million, $3.2 million, and $2.8 million in eSports sponsorships deals last year.

HEADLINES YOU MIGHT HAVE MISSED FROM BRAND SPUR

Western Digital Expands Flash Portfolio for Scaling Data-Centric Architectures in the Zettabyte Era

Building on a unique and diverse product portfolio across HDD and flash, Western Digital (NASDAQ: WDC) today announced a suite of new NVMe SSDs for enabling next-generation, data-centric architectures for data centres, industrial IoT, automotive and client applications.

Dangote Sugar Refinery Plc: Revenue expansion strengthens in Q3

Dangote Sugar released its 9M’20 financial statements showing remarkable growth in both topline and bottom-line figures. The company’s Q3 revenue grew 55% y/y to ₦57.3 billion, translating to a 9M’20 figure of ₦160.5 billion and a growth rate of 37% y/y (Vetiva estimate: ₦145.3 billion).

ABC Transport Plans N1.4bn Capital Injection

ABC Transport Plc is planning to inject additional capital of N1.4 billion into its operations. The capital would be raised through right issue and bond from existing shareholders and the open market.

NCC Approves e-SIM Trial for MTN, 9mobile

The Nigerian Communications Commission (NCC) has granted approval for two mobile network operators (MNOs), MTN Nigeria and 9Mobile, to carry out trial on the workability of embedded Subscriber Identification Modules (e-SIM) Service in Nigeria.

- Advertisement -
spot_imgspot_img

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

Esports Sponsorships to Hit $584 Million in 2020, 61% of the Global Gaming Industry Revenue - Brand Spur

Trend Micro Placed in 2021 Magic Quadrant for Endpoint Protection Platforms

Recognized for Completeness of Vision and Ability to Execute

 

HONG KONG SAR - Media OutReach - 13 May 2021 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Endpoint Protection Platform for its offering, Trend Micro Apex One. The evaluation was based on specific criteria that analyzed the company's overall completeness of vision and ability to execute.


Trend Micro is continually innovating and anticipating emerging threats. Our flagship Apex One endpoint protection platform features broad coverage against today's most critical threats. Our customers are protected using a range of techniques including virtual patching, which immediately protects against exploits until the vendor patch is applied.


Read the full Magic Quadrant for Endpoint Protection Platform report at: https://resources.trendmicro.com/Gartner-Magic-Quadrant-Endpoints.html

"The endpoint has become a key battleground as determined threat actors try to take advantage of the pandemic to target distributed workforces and vulnerable remote access infrastructure. But throughout this difficult period, we've been there for our customers," said Wendy Moore, vice president of product marketing for Trend Micro. "I'm delighted to see us recognized again for doing what we do best: Protecting global organizations through innovative, cloud-first and platform-based security. We will continue to focus on offering simple, robust and industry-leading protection through our cybersecurity platform."

Read Also:  eSports Streaming Average Hours Watched Top 500 Million Weekly in Q3, Nearly Double Q3 2019

At the heart of the company's cybersecurity platform is Trend Micro Vision One, which delivers visibility and XDR using telemetry from Apex One in addition to email, servers, cloud workloads and networks for faster detections and investigations.

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.

* Gartner disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.trendmicro.com.hk


#TrendMicro


Esports Sponsorships to Hit $584 Million in 2020, 61% of the Global Gaming Industry Revenue - Brand Spur
- Advertisement -
spot_imgspot_img

Latest News

Trend Micro Placed in 2021 Magic Quadrant for Endpoint Protection Platforms

Recognized for Completeness of Vision and Ability to Execute

 

HONG KONG SAR - Media OutReach - 13 May 2021 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Endpoint Protection Platform for its offering, Trend Micro Apex One. The evaluation was based on specific criteria that analyzed the company's overall completeness of vision and ability to execute.


Trend Micro is continually innovating and anticipating emerging threats. Our flagship Apex One endpoint protection platform features broad coverage against today's most critical threats. Our customers are protected using a range of techniques including virtual patching, which immediately protects against exploits until the vendor patch is applied.


Read the full Magic Quadrant for Endpoint Protection Platform report at: https://resources.trendmicro.com/Gartner-Magic-Quadrant-Endpoints.html

"The endpoint has become a key battleground as determined threat actors try to take advantage of the pandemic to target distributed workforces and vulnerable remote access infrastructure. But throughout this difficult period, we've been there for our customers," said Wendy Moore, vice president of product marketing for Trend Micro. "I'm delighted to see us recognized again for doing what we do best: Protecting global organizations through innovative, cloud-first and platform-based security. We will continue to focus on offering simple, robust and industry-leading protection through our cybersecurity platform."

At the heart of the company's cybersecurity platform is Trend Micro Vision One, which delivers visibility and XDR using telemetry from Apex One in addition to email, servers, cloud workloads and networks for faster detections and investigations.

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.

* Gartner disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.trendmicro.com.hk


#TrendMicro


Esports Sponsorships to Hit $584 Million in 2020, 61% of the Global Gaming Industry Revenue - Brand Spur
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -spot_imgspot_img