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Pokemon Go Lifetime Revenue Crosses $4 Billion as Year-To-Date Revenue Surges by 30%

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The year 2020 has been the most profitable year for Pokemon Go since its launch in 2016. The mobile game generated $1 billion in revenue between January and October 2020.

According to the research data analyzed and published by Safe Betting Sites, in that 10-month period, players spent 11% more on the game than they did throughout 2019. Moreover, in comparison to the first 10 months of 2019, there was a 30% increase in player spending.

The mobile game was a major sensation in 2016, its year of launch. Within seven days of launch, by July 19, 2016, it got over 10 million downloads. At the time, it was the fastest game in history to reach 10 million downloads. It later lost that title to Super Mario Run which had 10 million downloads in one day.

In its first month, Pokemon Go made it to the Guinness World Records when it generated $207 million, the highest revenue for a mobile game during its first month. At the end of October 2020, it was in the fifth spot on the list of the highest one-month revenue for free-to-play games.

During its launch year, it generated a total of $832 million in only six months. That made 2016 its most profitable year yet.

Pokemon Go Worldwide Player Spending 2016-2020
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Pokemon Go Lifetime Revenue Crosses $4 Billion as Year-To-Date Revenue Surges by 30%
Total player spending in billion U.S. dollars (Source: Sensor Tower) – www.brandspurng.com

In 2017, its revenue fell by 29% to $589 million. Since then, it has been on an upward trend. In 2018, it grew by 41%, rising to $828 million while in 2019, it rose by 9% to $902 million.

Prior to the outbreak of the global pandemic, playing the game required users to venture outdoors. This is because it is an augmented reality game whereby players encounter various creatures in real-world contexts using their mobile device GPS.

However, in a bid to adapt to stay-home trends, Niantic, the game publisher, implemented relevant features that made it possible for players to keep enjoying it while staying at home.

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For the first 10 months of 2020, Pokemon Go was the third highest mobile game by player spending worldwide. The first spot went to PUBG Mobile, while the second went to Honor of Kings, both published by Tencent. Moon Active’s Coin Master was fourth and in fifth place was Monster Strike from Mixi.

US Accounts for 36.3% of Pokemon Go’s Lifetime Revenue

Since its 2016 launch, Pokemon Go has generated $4.2 billion in global player spending. Its top market is the United States, where its lifetime revenue was $1.5 billion at the end of October 2020. That figure accounted for 36.3% of total spending on the game.

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Japan is close behind the US, with $1.3 billion, translating to 31.3%. The third most lucrative market, Germany, follows at a distance, with $238.6 million or 5.7%.

Pokemon Go Lifetime Revenue By Region

Pokemon Go Lifetime Revenue Crosses $4 Billion as Year-To-Date Revenue Surges by 30%
Player spending in billion U.S. dollars (Source: GamesIndustry.biz) – www.brandspurng.com

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Most of the mobile app’s revenue is generated on Google Play Store, as is the majority of downloads. Over $2.2 billion of the total revenue (53.4%) came from the Play Store while $1.9 billion or 46.6% came from the Apple App Store.

From a total of 598 million downloads, Google Play took the lion’s share with 466 million or 78%. On the other hand, 132 million or 22% came from the App Store.

Pokemon Go Total Downloads By Region

Pokemon Go Lifetime Revenue Crosses $4 Billion as Year-To-Date Revenue Surges by 30%
Total game downloads in millions (Source: GamesIndustry.biz) – www.brandspurng.com

Once again, the US was the top market in terms of downloads, accounting for 109 million or 18.2% of the total. Brazil was second with 65.2 million or 11% and Mexico was third with 37.3 million, which was equivalent to 6.2%.

Pokemon Mobile App Generates $8.9 Million Revenue in A Single Day

According to SuperData, July was the best month in 2020 for Pokemon Go and its second best in history. During this month, it made 0.4% less than what it generated in August 2016.

The performance was attributed to the annual Pokemon Go Fest. During the two-day event, user spending reached $17.5 million. On July 25, Niantic raked in $8.9 million and on the 26th, it gained $8.6 million. Comparatively, July 24’s revenue was $7.8 million.

July 25 went on record as its best single-day revenue since July 29, 2016 when total player spending reached $13.3 million.

Pokemon Go Lifetime Revenue Crosses $4 Billion as Year-To-Date Revenue Surges by 30%

In October 2020, Pokemon Go was the fourth highest-grossing mobile game globally by overall revenue according to Sensor Tower. On the Google Play Store, it ranked third behind Genshin Impact and Coin Master. And on the Apple App Store, it was in the seventh spot.

As a whole, the free-to-play games market is showing no signs of slowing down anytime soon. Based on data from Statista, it is set to reach $67.1 billion in 2020, up from $64.4 billion in 2019 and $58.8 billion in 2018.

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Pokemon Go Lifetime Revenue Crosses $4 Billion as Year-To-Date Revenue Surges by 30% - Brand Spur

Trend Micro Placed in 2021 Magic Quadrant for Endpoint Protection Platforms

Recognized for Completeness of Vision and Ability to Execute

 

HONG KONG SAR - Media OutReach - 13 May 2021 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Endpoint Protection Platform for its offering, Trend Micro Apex One. The evaluation was based on specific criteria that analyzed the company's overall completeness of vision and ability to execute.


Trend Micro is continually innovating and anticipating emerging threats. Our flagship Apex One endpoint protection platform features broad coverage against today's most critical threats. Our customers are protected using a range of techniques including virtual patching, which immediately protects against exploits until the vendor patch is applied.

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Read the full Magic Quadrant for Endpoint Protection Platform report at: https://resources.trendmicro.com/Gartner-Magic-Quadrant-Endpoints.html

"The endpoint has become a key battleground as determined threat actors try to take advantage of the pandemic to target distributed workforces and vulnerable remote access infrastructure. But throughout this difficult period, we've been there for our customers," said Wendy Moore, vice president of product marketing for Trend Micro. "I'm delighted to see us recognized again for doing what we do best: Protecting global organizations through innovative, cloud-first and platform-based security. We will continue to focus on offering simple, robust and industry-leading protection through our cybersecurity platform."

At the heart of the company's cybersecurity platform is Trend Micro Vision One, which delivers visibility and XDR using telemetry from Apex One in addition to email, servers, cloud workloads and networks for faster detections and investigations.

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.

* Gartner disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.trendmicro.com.hk


#TrendMicro


Pokemon Go Lifetime Revenue Crosses $4 Billion as Year-To-Date Revenue Surges by 30% - Brand Spur
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spot_imgspot_img

Latest News

Trend Micro Placed in 2021 Magic Quadrant for Endpoint Protection Platforms

Recognized for Completeness of Vision and Ability to Execute

 

HONG KONG SAR - Media OutReach - 13 May 2021 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Endpoint Protection Platform for its offering, Trend Micro Apex One. The evaluation was based on specific criteria that analyzed the company's overall completeness of vision and ability to execute.


Trend Micro is continually innovating and anticipating emerging threats. Our flagship Apex One endpoint protection platform features broad coverage against today's most critical threats. Our customers are protected using a range of techniques including virtual patching, which immediately protects against exploits until the vendor patch is applied.


Read the full Magic Quadrant for Endpoint Protection Platform report at: https://resources.trendmicro.com/Gartner-Magic-Quadrant-Endpoints.html

"The endpoint has become a key battleground as determined threat actors try to take advantage of the pandemic to target distributed workforces and vulnerable remote access infrastructure. But throughout this difficult period, we've been there for our customers," said Wendy Moore, vice president of product marketing for Trend Micro. "I'm delighted to see us recognized again for doing what we do best: Protecting global organizations through innovative, cloud-first and platform-based security. We will continue to focus on offering simple, robust and industry-leading protection through our cybersecurity platform."

At the heart of the company's cybersecurity platform is Trend Micro Vision One, which delivers visibility and XDR using telemetry from Apex One in addition to email, servers, cloud workloads and networks for faster detections and investigations.

Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.

* Gartner disclaimer: Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.trendmicro.com.hk


#TrendMicro


Pokemon Go Lifetime Revenue Crosses $4 Billion as Year-To-Date Revenue Surges by 30% - Brand Spur
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