Indications have emerged that Konga, Nigeria’s foremost composite giant, witnessed a massive surge from bargain-hungry shoppers who kept vigil on its website in the early hours of today to grab the Black Friday deals on offer.
The development comes as the world marks the global celebration of the 2020 edition of Black Friday today, Friday, November 26.
Investigations reveal that the traffic spike on www.konga.com was recorded from midnight when Konga rolled out its exclusive offers for Black Friday. Computing products such as laptops and Tablet PCs, among others, mobile phones, electronics, Home & Kitchen appliances and Fast Moving Consumer Goods (FMCG) were among the categories that witnessed the highest patronage from shoppers.
Earlier, Konga had announced the release of 35,000 units of laptops, Personal Computers (PCs), tablets and complimentary printers through Konga Bulk – a development that is bound to have contributed to the heavy traffic witnessed on its website from midnight. Also, Konga Bulk is making the devices available at unbelievable prices, unmatched anywhere else in the market, as a way of easing the pain of many Nigerian consumers and in line with the spirit of this year’s Black Friday.
Meanwhile, more eager shoppers are expected to join the hunt for Black Friday deals at Konga this morning, with the company’s chain of retail stores across Nigeria also expected to record significantly higher footfalls from walk-in customers.
Equally important, traffic to the Konga website will expectedly maintain an upward spike today.
The e-Commerce giant has lined up a number of offers to make today’s Black Friday event a remarkable one for its customers. These include price slashes across major product categories, flash sales, treasure hunts and other freebies, even as it assures customers of swift deliveries of their orders.