MTN Nigeria has unveiled a new campaign for its youth proposition, MTN Pulse. The MTN Pulse Revamp unveil is coming off a nationwide social media campaign that encouraged youths to authentically be themselves. The campaign preached a central message, #DoYou.
MTN Pulse is targeted at young people. MTN understands the need for young people to stay connected at affordable rates. The ICT company also recognizes that data empowers youth. MTN Pulse is a prepaid tariff plan that allows customers to enjoy a flat rate of 11.26k/sec for calls across all local networks in Nigeria and nightlife bundles of up to 2GB for N200.
MTN’s youth proposition was unveiled at an exclusive listening parley on Friday, November 27, 2020. The well-attended event was hosted by media personality and event host, Biodun Laaro with appearances by celebrities including BB Naija’s Ozoemena Chukwu and Nengi Hampton, Youtube personality, Fisayo Fosudo, personal finance expert, Tosin Olaseinde among others.
One of the unique things about the Nigerian youth is their diversity. They have very varying interests, are curious, and do not want to be put in a box. These young people are constantly looking out for propositions that encourage their diversity and this is exactly what MTN Pulse offers.
