COMMANDO Hits the Thailand market with the launch of COMMANDO ORIGINAL

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After the fighting bears brand ‘COMMANDO’ has demonstrated a successful in-ternational market expansion in Africa, the Middle East, and more than 36 coun-tries around the world, the company is now ready to penetrate the Thai market and shoot their new energy drinks straight to the stars.


BANGKOK THAILAND – Media OutReach – 27 November
now entered Thailand’s
energy drink market after hitting the African and Middle Eastern markets, and
more in 36 countries worldwide. With the slogan ‘COMMANDO, START DOING’, the brand will soon launch a new
television commercial, starring Bin Banluerit, a well-known volunteer,
ex-rescue worker, and actor, who was chosen as a presenter in this ad only to
reflect the brand’s
intention to ‘support those who do good for society’. The brand also vows not to
participate or involve in politics regarding the issue.

COMMANDO Hits the Thailand market with the launch of COMMANDO ORIGINAL

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COMMANDO Hits the Thailand market with the launch of COMMANDO ORIGINAL

COMMANDO Hits the Thailand market with the launch of COMMANDO ORIGINAL

Mr. Sittinan
Assarasee, Managing Director of Krungsiam Beverage Company Limited
revealed about the official launch of
COMMANDO ORIGINAL that  “After the brand
has grown considerably and gained popularity in over 36 countries worldwide, we
decided it’s time
for people in Thailand to enjoy our high-quality energy drinks certified by
recognized international manufacturing standards.

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Thai consumers don’t
seem to have many options for their energy drinks as the flavors available in
the market are quite limited. We saw a business opportunity here and went for
it. Though competition is fierce, we have every confidence in our products,
especially the COMMANDO ORIGINAL which is now sold in Thailand. This less-sugar
formula was adapted to make it easier to drink. It tastes great, not so sweet,
as well as pleasant smell too. Our COMMANDO ORIGINAL is not just a delicious
thirst-quencher, but it also contains nutrients that have health benefits such
as lysine, an amino acid that helps to convert body fat into energy that can
fuel your body longer; taurine; vitamin B3, B5, B6, B8, B12; and choline. Our
drinks are also created to fight drowsiness and provide an energy boost without
causing heart palpitations or rapid heart rate. Basically, they are appropriate
drinks for all genders.”


To respond to
recent changes in consumer behaviors, our COMMANDO ORIGINAL was developed as a
creative healthy drink that benefits consumer’s health. But the key concepts still
focus on providing the body with long-lasting energy to make it active and
refreshed. The COMMANDO ORIGINAL is now sold at 10 bahts in convenience stores
and leading supermarkets nationwide and more new product lines are on the way.

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“Our products are targeting ‘skilled
workers’ between
the ages of 30 and 50 across all fields of expertise, especially construction
contractors, technicians, trained workers, and freelancers with specialized

This is an exciting
segment as finding a skilled workforce with knowledge and expertise in each
field, especially those with decades of experience is not an easy task.


Our brand identity
supports our purpose of  ‘doing something good for society’ as demonstrating in our new TV
commercial does convey the brand personality through the idea of doing good by
being heroic and humble with self-encouragement, authenticity, skilled
expertise, and integrity.


For overseas
markets, we used the slogan “Make You Solid” to represent the greatest strength
of the body and mind which makes one becomes a solid man. The solid persons
would start from doing their work with great care, even for the small thing.
They would do it again and again until they develop the skills and become an
expert, and that’s when
true success happens from doing things.


In the new commercial,
the presenter Bin Banluerit has a character that suits our brand personality
entirely and this could help us reach the target audiences effectively. Bin is
also known as a charity hero who has been volunteering to help those in need
for over 34 years. He has a lot of energy and has devoted his time, physical
energy, and brainpower to helping others in our society tirelessly. His great
effort is visible to the public and that makes us appreciate him. As a result,
we will continue to welcome him as a presenter of COMMANDO ORIGINAL. Bin, as
well as everyone, has the right to freedom of expression, and the company
considers this as a personal matter, which is not related to our business. For
this issue, we again confirm that our brand COMMANDO has no intention to be
involved in politics at all. “


“With regards to
business, we expect our products to become part of the lifestyle of customers
with highly-skilled occupations (both male and female) and young people who
love challenges and are motivated by competition. We set our growth target at
3% within three years, before entering the Stock Exchange of Thailand,” Mr. Sittinan
Assarasee concluded.

COMMANDO Hits the Thailand market with the launch of COMMANDO ORIGINAL

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COMMANDO Hits the Thailand market with the launch of COMMANDO ORIGINAL - Brand SpurCOMMANDO Hits the Thailand market with the launch of COMMANDO ORIGINAL - Brand Spur

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Latest News

Prince Holding Group Brings International Brands to Cambodia With New Commercial Retailing Project

HONG KONG SAR - Media OutReach - 27 January 2021 - Prince Real Estate Group, a member of Prince Holding Group, a leading conglomerate in Cambodia, has successfully conducted an investment agreement ceremony of Prince Square. The project will be the real estate developer's first commercial retail project in Phnom Penh, Cambodia and it will bring a slew of well-known brand names like Adidas, Levi's, Skechers, Nike by Supergo, Huawei, OPPO, Potato Corner, Dakasi, Panda Cake and Pizza Hut to the city.

As a metropolitan area, Phnom Penh is steadily integrating into the global economy. According to the Globalization and World Cities Research Network, Phnom Penh was classified as a Gamma+ city[1] (cities that link smaller economic regions into the world economy) in 2020 moving up the ranks over the past two years.

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With a total floor area of 35,000 square meters of retail space. Prince Square will be a four-storey building with a large supermarket, an international cinema, a fitness club, international restaurants, an indoor playground and fashion stores.

"I am deeply impressed by the number of tenants that have already signed on for Prince Square. As the first commercial retailing project for Prince Real Estate Group, I am pleased to note that the construction of Prince Square will involve the use of advanced equipment and attract world-renowned brands that will cater to the needs and preferences of Phnom Penh residents," said H.E. Mr. Khuong Sreng, municipal governor of Phnom Penh. "We hope it will attract local and international tourists to the city and increase Phnom Penh's attractiveness as an investment destination in Cambodia."

Prince Real Estate Group is one of the top developers in Cambodia. Founded in 2015, Prince Real Estate Group has completed numerous projects in Phnom Penh and Sihanoukville. It has contributed to the rapid transformation of urban Phnom Penh in recent years with real estate projects spanning across 1 million square meters.

"We are thankful for the support offered by the Phnom Penh municipal government and leaders of relative departments that has ensured the smooth development of the project so far," said Steven Wang, CEO of Prince Real Estate Group. "It has been a long journey for Prince Square but with such high-profile tenants signing on, we have taken an important first step. Prince Square and its strategic brand partners will complement one another by sharing resources and seeking development opportunities together allowing us to live up to our aspiration of helping Cambodians build a better life."

Prince Real Estate Group is run by a team of experienced architects, property development professionals and building managers with extensive experience developing residential and commercial buildings, resorts and integrated facilities.

Prince Real Estate Group aims to be a multinational developer with aspirations to pursue projects across Southeast Asia.

[1] The World According to GaWC 2020 (link)

About Prince Holding Group

Prince Holding Group, better known as Prince Group, is one of the largest corporate conglomerates in Cambodia, with businesses spanning across multiple industries, including real estate development, banking, finance, aviation, tourism, logistics, technology, food and beverages, and lifestyle sectors. Prince Group adheres to its mission of "Building a Better Life" and the Group's philosophy espouses the values of "Commitment, Responsibility, Respect, Generosity and Innovation".

COMMANDO Hits the Thailand market with the launch of COMMANDO ORIGINAL - Brand Spur

Securing Payments in Asia: Omise Integrates the EMV 3DS 2.2 Protocol Using Netcetera’s 3DS Server

Securing payments in Asia with latest 3-D Secure technology - Omise integrates the EMV(R) 3DS 2.2 protocol using Netcetera's 3DS Server


ZURICH, SWITZERLAND and SINGAPORE - EQS Newswire - 27 January 2021 - 

Securing payments in Asia with latest 3-D Secure technology
Omise integrates the EMV 3DS 2.2 protocol using Netcetera's 3DS Server

The Payment Service Provider Omise has implemented the Netcetera 3-D Secure Server to secure online payment transactions in the APAC region. Netcetera, a market leader for digital payment solutions, offers certified products for 3DS payment processing, and promotes secure and frictionless consumer authentication. With the go-live beginning of January 2021, Omise is among the first PSP customers to implement the latest EMV(R) 3DS 2.2 protocol, enabling them to increase the approval rates and reduce fraud.

PSPs, merchants and acquirers need to reduce the risk for non-authenticated transactions, associated refunds and lost revenue, while at the same time establishing a frictionless flow and improving the cardholder experience during online shopping. Finding the right balance of serving both security and convenience is a challenge.

To successfully address this challenge, Omise decided to implement the network-certified and PCI-ready Netcetera 3-D Secure Server on premise solution. They are among the first PSPs to implement the 3DS server with the latest protocol EMV 3DS 2.2. Jatuporn Pinnuvat, Head of Product Innovation at Omise, says: "After a thorough evaluation and investigation of different suppliers and products, we decided on Netcetera with their flexible, agile and independent payment offering. We consider their 3DS server as the most reliable and viable product to support secure and convenient transactions. The implementation was smooth and efficient, and we were able to save a lot of time and effort thanks to the comprehensive technical documentation, educational webinars and Netcetera's professional support."

With their strong presence, providing service to thousands of merchants in the APAC region, Omise is a major player in the payment industry, and drives security and convenience of online payments together with Netcetera. Kiril Milev, Managing Director of Netcetera's location in Singapore, says: "We are convinced that we can bring value to the payment industry with our certified and state-of-the-art products, driving e-commerce payment forward. With this implementation at Omise, we are able to strengthen our presence in the APAC region". Ivan Ong, responsible for sales and business development in the area for Netcetera, adds: "We are committed to adapt our products to new regulations and protocols and are always among the first to be compliant. We are happy to count Omise among our customers, and as one of the first to implement our server with the latest 3DS 2.2 protocol."

EMV(R) is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.

About Netcetera

Netcetera is a global software company with cutting-edge IT products and individual digital solutions in the areas of secure digital payment, financial technologies, media, transport, healthcare and insurance. More than 2,000 banks and issuers, and 150,000 merchants rely on the digital payment solutions and globally certified 3-D Secure products of the market leader for payment security. The owner-managed company covers the entire IT lifecycle, from ideation and strategy to implementation and operation. The balanced combination of the latest technologies and proven standards ensures investment security, from large-scale projects to innovative start-ups. Founded in 1996, Netcetera is a holding company with 700 employees and is headquartered in Zurich, Switzerland, with additional locations across Europe, Asia and the Middle East.

Further information:

About Omise

Established in 2013, Omise is a payments platform which provides businesses with a modern end-to-end infrastructure to accept, process and disburse payments online. Working with Omise, merchants have access to powerful payment tools, comprehensive risk management solutions, as well as connection to card networks and consumers' preferred payment methods. Omise enables revenue growth and seamless payment experiences across online, in-store and in-app.

Omise is present in Thailand, Japan and Singapore. The company is the payments platform of choice for thousands of brands today.

Further information:

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