RB expands its support to Habitat for Humanity to create a cleaner, healthier world

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Hong Kong SAR – Media OUtReach – 25 November 2020 – Reckitt Benckiser Hong Kong
(“RB”) is expanding its partnership with Habitat for Humanity in its third
phase of the Community Anti-Epidemic Support Programme. The total face value of
the operation and in-kind donation of the 3-phased programme is worth over HKD6.8
million. In this phase, RB extends its support to help low-income families,
elderly people and vulnerable women in Hong Kong to have cleaner and healthier homes.

RB expands its support to Habitat for Humanity to create a cleaner, healthier world

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As a global leader in health and hygiene, RB has been continuously
addressing the collective fight against COVID-19. Mr. Pankaj Agarwal, General
Manager Hong Kong & Taiwan, Health, RB Hong Kong, says: “We exist to protect, heal and nurture
in the relentless pursuit of a cleaner and healthier world. In the third phase
of the Community Anti-Epidemic Support Programme, we hope to strengthen access
to hygiene for low-income families, elderly people and women and to break the
chain of infection during the unstable pandemic situation in Hong Kong.”

 

The collaboration with Habitat will support nearly 500
low-income families and vulnerable elderly people, including women in the community who
have been financially impacted by COVID-19. RB has donated Dettol and Aerogard cleaning,
disinfection and protection products to support family health and hygiene and
provide a deep cleaning programme. The programme employs local domestic workers
to provide a deep cleaning service to vulnerable elderly and disabled families
living in substandard housing.

 

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Mr.
Boudewijn Feith, General Manager Greater China, Hygiene, added “In addition to
supporting elderly people to have safer and more hygienic homes, we are also
providing hygiene products and part time employment opportunities for vulnerable
low-income women who have been experiencing financial difficulties as a result
of the pandemic.”

 

RB has partnered with Habitat in Hong Kong since 2018,
supporting its Project Home Works programme which provides basic renovation
services to low-income elderly and disabled people living in public rental
housing. In 2019, RB sponsored Habitat’s Women Build programme, renovating a
shelter for pregnant teenagers in crisis and a shelter for migrant workers and
their babies. “The COVID-19 outbreak has spread rapidly to all
corners of the globe and the need for clean and healthy housing is more
critical than ever. We are grateful for our meaningful
partnership with RB. Long-term, cross-sector collaboration is vital to the
sustainability of our programmes and will impact the health and well-being of
families and communities in Hong Kong,” said Jo Hayes, CEO of Habitat for
Humanity Hong Kong.

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About Habitat for Humanity Hong Kong

Driven
by the vision that everyone deserves a decent place to live, Habitat for
Humanity began in 1976 as a grassroots effort. The housing organisation has
since grown to become a leading global non-profit working in more than 70
countries. Habitat works locally in Hong Kong and across the Asia and Pacific
region, to help families achieve the strength, stability and self-reliance they
need to build better lives for themselves. Financial assistance and volunteers
from Hong Kong have contributed to Habitat supporting more than 29 million
people globally. Through shelter, we empower.

About RB

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RB* is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone.

 

RB is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. 20 million RB products a day are bought by consumers globally.

 

RB’s passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide.

 

For more information visit www.rb.com

*RB is the trading name of the Reckitt Benckiser group of companies

RB expands its support to Habitat for Humanity to create a cleaner, healthier world

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