Citibank Launches Innovative Digital Value Proposition Citi Plus

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Banking Experience

Deposit, Investment,
Protection and Shopping Rewards All At Clients’ Fingertips

Hong Kong is the
First Asia Pacific Market to Launch

Expect to
Double New Clients in Two Years

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HONG KONG – Media OutReach – 2 December 2020 – Citigroup Inc. (NYSE:
C) – Citibank announced today the launch of Citi Plus, a fully digital experience
with deposit, investment, protection and shopping rewards all at the client’s fingertips,
offering a groundbreaking banking experience for “digital natives” who prefer
mobile banking.


Citi Plus clients will be able to freely manage their banking needs without the limitation
of branch operating hours, and enjoy key banking services flexibly and easily through the Citi
Mobile® App or online banking with just a few simple steps. As
the name Citi Plus indicates, its service
positioning, design features, functions and user interface will delight clients
in their daily wealth management and establish itself as their trustworthy
partner. With Citi Plus, not only can
clients enjoy the digital-first, one-stop, and seamlessly integrated service, they
can also obtain customized wealth management information and knowledge kits, to
accumulate their wealth, earn with fun, and embrace the motto “Live a Little
More”. It embodies the idea of “carpe diem” and fulfills the need for managing
wealth in daily life.

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Hong Kong is the
first market to launch Citi Plus in
the Asia-Pacific region, and this innovative digital experience will also be available
in other Asian markets soon. Clients can register online now at Citibank (
to get the latest news and get a chance to be the first to experience its
innovative digital platform. Citi Plus will
be launched officially in the first quarter of next year to offer this brand-new
experience to more customers.


Citi Plus‘s
Innovative Features:

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‘Citi Interest Booster’ is customer-driven to make wealth management an
easy “mission” and earn annual deposit interest rate of up to 1.8%

  • ‘Citi Interest Booster’ allows clients to manage their wealth with more
    ease and earn higher deposit interest rates, via easy “missions” of daily wealth
    management such as savings, deposit, debit/credit card spending, investment or
    foreign currency exchange. Clients can opt for the appropriate “mission”
    according to their personal needs, and the deposit interest rate will be
    upgraded upon completion of each “mission”, with an annual interest rate of
    up to 1.8% upon the completion of four “missions”. Clients can access
    the Citi Mobile® App anytime to check the progress of each “mission”
    and the level of their interest rate. Interest Booster enables users to enjoy
    banking like gaming and earn rewards as their level goes up.


Investment starts with a
low threshold with access to customized wealth management information

  • Citi Plus clients can enjoy
    the digital investment experience anywhere, any time, and fully master financial
    and investment strategies covering investment products such as stocks, ‘Flexi
    Wealth’ and fund. Clients can start investing with as little as HK$1, while
    a tailor-made fund portfolio based on customers’ financial situations,
    goals and risk profiles will be offered at a minimum of HK$100, thus giving
    them great flexibility. Citi Plus
    will also bring clients customized wealth management information and relevant tips,
    getting them ready to gain access to the wealth escalator to start investing
    and to keep on upgrading regardless of investment experience and wealth.


All-in-one Citi Mobile® App

  • Citi Plus clients can now experience a fully digital platform through the new
    interface design of the Citi Mobile® App. The Citi Mobile®
    App makes transfers, investment and shopping easy, convenient and fast, with
    seamless operation within the App. For enquiries, the “messaging”
    function in the App is available 24/7 so that users can contact a customer service
    officer anytime via message – more convenient than a phone call.
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Citi Plus Credit Card and Mastercard® Debit Card

  • Through Citibank Global Wallet, Citi
    clients can use their Mastercard® debit card to transact
    overseas or conduct online purchase transactions in twelve currencies without
    paying foreign currency transaction fees[1].The
    administration fee[2] can also be waived for withdrawing
    cash with the card at any overseas ATM (including Citi or Mastercard network).
    In addition, Citi Plus Credit Card is tailor-made for Citi Plus clients with no annual fee. Any payment for online shopping
    and fitness memberships will earn up to 3x reward points and free shopping
    insurance. Spending with the debit/credit card is also a “mission” to
    earn higher deposit interest rate.


Mr Lawrence Lam, Consumer Business Manager of
Citibank Hong Kong said, “Citibank has been committed to offering excellent services
to best meet client needs. The launch of Citi
now is a testament to our customer-centric core principle. It is a fully
digital experience incorporating novel concepts in wealth management and financial
technology, targeting the life style, preferences and needs of the younger generation.
Nowadays, young consumers have endless desires and expectations for digital living,
and digital experience on wealth management is becoming part of their daily
lives. Citi Plus not only simplifies
their daily wealth management, but also offers them relevant information and
guidance to support them on their path to achieve personal investment goals. Citi Plus demonstrates the digital mindset
and capabilities of our team, and we expect through launching this new service,
our new clients will be doubled in the next two years.”


Citibank is dedicated to encouraging and promoting
innovation, and works relentlessly to cultivate digital development, innovation
and transition. “For overall banking services, Citi Plus also promotes inclusion in wealth management, allowing young
clients to get comprehensive financial investment services more easily. Citi Plus offer suitable fund portfolios,
giving them more investment options, accompanying them as they level up,
accumulate wealth and achieve their financial goals. The pandemic has sped up
digitalization, and consumers have experienced personally the boundless possibilities
of digital
living. All sectors will explore their roles regarding digital banking
services, which will make mobile banking even more popular,’ added Mr Lam. Citi Plus will be officially launched in
the first quarter of next year. Further details will be released closer to the
launch date.

Citi Plus customers can meet
their financial needs through the new interactive interface of the Citi Mobile®

Investment in
derivatives involves risks. Investors should understand the nature of the
products before they make investment decisions.

[1] Citibank Global Wallet supports 12 currencies,
including AUD, CAD, CHF, CNY, EUR, GBP, HKD, JPY, NZD, SGD, THB, and USD.  Before shopping at overseas shops or online,
prepare sufficient foreign currencies in the account and this service will
select the corresponding currency and directly debit from the account when the client
spends. Citibank will not charge the foreign currency handling fee.

[2] No service charges from Citibank or
Mastercard. Overseas ATMs from individual banks may impose fees.

About Citi

Citi, the leading global Bank, has
approximately 200 million customer accounts and does business in more than 160
countries and jurisdictions. Citi provides consumers, corporations, governments
and institutions with a broad range of financial products and services,
including consumer banking and credit, corporate and investment banking,
securities brokerage, transaction services and wealth management.


Additional information may be found at | Twitter: @Citi | YouTube: | Blog: | Facebook: |


Citibank Launches Innovative Digital Value Proposition Citi Plus

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