HANOI, VIETNAM – Media OutReach – 2 December 2020 – VinSmart
is planning to bring leading technology products, including the Vsmart Aris Pro
— one of the first mobiles with no-defect screens in the world produced by
Viet Nam — to the US market.
Vsmart
Aris is one of the mobile models in VinSmart’s plan for export to the US
Two
spearheads for VinSmart to enter the US
At a
recent discussion session, Ms. Nguyen Thi Hong, General Director of Mobile
Division, Vinsmart Research and Manufacture Joint Stock Company, revealed that
in 2021, VinSmart will focus on the US market. According to her, Vietnamese
products will be introduced to the US by both cooperating with major
internet providers in the US market and accessing this market through
distribution channels.
In a
detailed discussion on introducing the strategic products to this most
hard-to-please market, Ms. Hong affirmed that VinSmart will bring the most
prestigious and best quality products to the US. The expected products
will be the Vsmart Aris and Vsmart Aris Pro, as well as other
upcoming flagship products.
This
is expected by the technology firm because the Vsmart Aris Pro with
a camera hidden under the screen which were introduced recently were
highly appreciated by experts and users. Around the world, until now, this is
still a problem for many of the largest technology firms because it is not
easy to overcome the optical barrier.
According
to Mr. Nguyen Minh Viet, Director of Mobile Device Research Institute (VinSmart),
a camera hidden under the screen can only receive light at 15% in
comparison with a common camera. Moreover, placing the camera under a screen
layer can cause optical errors, flash and blur.
VinSmart
has found a solution by combining algorithms, artificial intelligence (AI)
models in computer vision, computer photography, and created a technology
called Vcam Kristal to eliminate the above phenomena; thereby,
generating the best image quality.
Therefore,
on technology forums, not only in Viet Nam but in many other markets as well,
including the US, many users have expressed their excitement to experience
mobile models with perfect screens which are developed by Vietnamese engineers.
5G
devices to be deployed immediately when Viet Nam has coverage
Revealing
more about the next technology followed by the hidden camera, Mr. Nguyen Minh
Viet said that VinSmart will continue monitoring CUD technology (camera hidden
under the screen) and 2nd generation quantum security.
“We
have some new technologies in our hands, presently. We plan to produce and
launch some strategic product lines in the third and fourth quarter this year,
for example, Qualcomm’s new 5G platforms with many other advanced technologies
in terms of sound and image,” Mr. Viet said.
Talking about
the staff who produce pioneering technologies of VinSmart itself, Mr. Viet
said that presently this team has 450 members who are capable of autonomously
developing and producing mobiles with the latest technology such as 5G, CUD
and security chips. VinSmart’s staff has more than 90% Vietnamese members.
According
to Mr. Viet, in the future, VinSmart will maintain cooperation programmes
with technology firms such as Qualcomm, Mediatek and Google, and major
component suppliers to support updates to the latest technology for
its engineers to satisfy the research and development of new products.
Regarding
5G, the most important issue is VinSmart’s pathway in developing 5G
devices.
Answering
this question, Ms. Nguyen Thi Hong, General Director of Mobile Division,
affirms that this division has mastered the technologies, and successfully
developed a 5G mobile. Presently, VinSmart is developing and commercialising
affordable 5G mobile models for the US market because this is the place where
5G has become universal.
“In
Viet Nam, VinSmart will also deploy 5G mobile models as soon as the internet
providers has covered 5G officially,” the VinSmart leader said.
Reference information
According
to the latest data revealed by Market Research Firm GfK, VinSmart is presently
in the top 3 in the Vietnamese smartphone market. By the end of October 2020,
the market share of this Vietnamese phone firm was 15.2%.
