Engro Fertilizers Limited Honored at the Asia Pacific Enterprise Awards 2020

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SINGAPORE – Media OutReach – 2 December
2020 – Enterprise Asia is pleased to present an impressive list of
sixty-one outstanding award recipients at the Asia
Pacific Enterprise Awards (APEA) 2020 Regional Edition
. These leading
figures have set and proven themselves consistent and exceptional entrepreneurial spirit in going above and beyond expectations
during this unprecedented year. 

Established in 2007, APEA recognises
outstanding entrepreneurs and organisation representing the best the industry
has to offer. An initiative by Enterprise Asia, the region’s leading NGO, APEA
is the largest regional recognition program, with over 3,000 nominations
received each year, and less than one-tenth of that receiving the awards in all
14 markets. 

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This year, Enterprise Asia has
rebranded its flagship program — APEA, from Asia Pacific Entrepreneurship
Awards to Asia Pacific Enterprise Awards with two additional enterprise
awarding categories – Inspirational Brand Award and Fast Enterprise Award in
bid to further recognize championing enterprises in strong reputation and
thriving growth. This brings APEA to a total of four awarding categories —
Master Entrepreneur, Corporate Excellence, Inspirational Brand, and Fast

Due to the impact of the pandemic, APEA
2020 Regional Edition was commenced virtually on 20 November 2020 with the
theme of ‘Accelerating Growth Beyond
 The theme objective is to unlock boundaries
and shifting businesses to move beyond adaption and lead with impact. The APEA
has gathered distinguished business leaders and organizations across 14
countries and markets into one unparalleled platform in fostering the
continuity of sustainable entrepreneur growth in Asia.

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Company Introduction

Fertilizers’ journey began in 1964 when Esso set up a Urea plant with an annual
capacity of 173,000 tons after a successful agreement signed with Government of
Pakistan. By 1991, Exxon had divested their fertilizer business globally,
leading to Pakistan’s first management buy-out in partnership with local and
international financial institutions. The Company was renamed Engro Chemicals
Pakistan Limited. In 2009, after a de-merger, a fully owned subsidiary Engro
Fertilizers Limited (EFERT), was formed.

Fertilizers has a complete portfolio of agricultural inputs, ranging from
manufactured and imported fertilizers, specialty fertilizers, seeds and
pesticides and extending to agricultural services, including a pan-Pakistan
logistics and warehousing services.

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Corporate Culture

Company’s Code of Conduct ensures a workplace environment where employees feel
safe, respected, and appreciated. Engro Fertilizers aims to attract, induct,
develop, retain, and motivate high calibre talent that is qualified, capable,
and willing to contribute towards the Company’s objectives. They are an equal
opportunity employer fostering development while harvesting an environment free
from discrimination and harassment. The Engro Fertilizers’ Board of Directors
has defined measurable KPIs to encourage gender diversity across the organisation.
The Company’s work culture evolved as a result of the pandemic as they quickly
adapted to incorporate work from home initiatives leveraging technology for the
safety of their workforce.

Company’s true vision is demonstrated by their CSR wing — Engro Foundation —
which strives to improve the lives of people living in low-income communities
with multiple impact-driven investments. Their PAVE project has been recognised
globally for empowering farmers, conducting capacity trainings, providing
quality equipment, and improving their yield and livelihood effectively. In
2019, Engro Fertilizers also launched Engro Ehsaas Project to improve
engagement and strengthen community ties across the country. During the
pandemic, Engro Fertilizers aimed to contribute over PKR 500 million in
donations and other rehabilitation projects to ensure people safety in the
communities they operate in.

Read Also:  Discovery Asia Pacific Unveils Asian Food Network: A Multi-Platform Evolution of The Asian Food Channel

Achievements and Impact

purpose-driven organization, Engro Fertilizers is cognizant of their role in
the quest to transform Pakistan’s agricultural landscape. Over the years, they
have shown tremendous growth; both in operations as well as their national
footprint with an increase in urea production by over 20% (up to 2 million
metric tonnes) and growth of market share of Urea and Phosphates for to 32% and
28% respectively; leading to a whopping topline growth of over 75% (2016 to
2019). This was made possible with the successful implementation of new SAP S4
Hana ERP in 2019 and the launch of new business division (Logistics) in FY2019
commanding 195+ trucks in service.

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Future Direction

They continue to grow
and enhance on the lines of operational excellence and sustainable progress.
They take pride in maintaining quality deliverance, sufficing to their strong
brand recognition in the country. They enjoy a sustainable capacity to
integrate synergies, accommodate new products, incorporate advanced technology,
and develop end-to-end agri-based value added solutions for their ultimate
beneficiaries. With an aim to contribute to high farmer productivity,
continuous progress of operational excellence, strategic partnership activities
with farmers, enhancing their market and giving back to the community, they
adapt to a sustainable framework of resource allocation where efficient employment
of capital basis can help them achieve their strategic objectives. The Company
aims to improve its market share in the years to come all the while being cognizant
of its responsibility towards ensuring food security in the country. They look
forward to study the agricultural landscape from a holistic lens, building on a
multi-dimensional paradigm where product enhancement, regions’ agri-yield,
farmers’ living standards, financial planning and government’s support promote
sustainable growth and continue profitability in the years to come.

About Enterprise Asia

Asia is a non-governmental organisation in pursuit of creating an Asia that is
rich in entrepreneurship as an engine towards sustainable and progressive
economic and social development within a world of economic equality. Its two
pillars of existence are investment in people and responsible entrepreneurship.
Enterprise Asia works with governments, NGOs and other organisations to promote
competitiveness and entrepreneurial development, in uplifting the economic
status of people across Asia and in ensuring a legacy of hope, innovation and
courage for the future generation. For further information, visit

About Asia Pacific Enterprise Awards

Launched in 2007, the Asia Pacific
Enterprise Awards is the region’s most prestigious awards for outstanding
entrepreneurship, continuous innovation and sustainable leadership. The Award
provides a platform for companies and governments to recognise entrepreneurial
excellence, hence spurring greater innovation, fair business practices and
growth in entrepreneurship. As a regional award, it groups together leading
entrepreneurs as a powerful voice for entrepreneurship and serves as a
by-invitation only networking powerhouse. The program has grown to encompass 14
countries and markets all over Asia. For more information, visit: www.apea.asia

Engro Fertilizers Limited Honored at the Asia Pacific Enterprise Awards 2020

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Engro Fertilizers Limited Honored at the Asia Pacific Enterprise Awards 2020 - Brand SpurEngro Fertilizers Limited Honored at the Asia Pacific Enterprise Awards 2020 - Brand Spur

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