Is Bingo going to change in 2020?

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Bingo had its first surge in popularity back in the early 20th century in the US but the much-loved game of chance had been played for centuries and can be originally dated back to the early 1500s in Italy who had a state lottery system called “Lo Gioco del Lotto d’Italia”.

From its humble Italian beginnings, it started to spread across Europe until the French caught onto the growing game in the late 1700s, where a “lotto” caller would reach their hand into a bag and pick out wooden chips which were marked 1-90.

Is Bingo going to change in 2020 Brandspurng

Not too dissimilar to our modern bingo, but the version we all know and love was made popular as previously mentioned in the US by a toy salesman based in New York, Edwin Lowe, who originally called the game “Beano” as the game was played by using dried-up beans to mark player’s “Beano” cards as their numbers were called out.

As is typical is bingo halls today, when a player covered up all their numbers or a line of numbers they would indicate their winning card by shouting “Beano!”. It was an energetic and thrilling game right from the start and players were totally captivated by this riveting game.

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According to Edwin Lowe’s account, during one game of Beano, one of the winners was so excited they stumbled on their words and exclaimed “Bingo” instead of Beano, and this is how Bingo was coined – play online at Barbados Bingo.

How has Bingo popularity changed over the years? 

Today, bingo is played across the world and is a much-loved game for players both young and old because it’s social, fun and requires no skill or strategy to win – all you need is luck! Bingo has had its ups and downs and its spike in popularity started to wane following political change serving an almost fatal blow when the smoking ban was introduced in 2007 under the labour government.

This meant that many players didn’t want to play bingo if they couldn’t smoke as for many, smoking and bingo went hand in hand. Subsequently, the smoking ban had a huge and far-reaching impact on bingo halls and the popularity of the game being played. Technology and the internet soon some to the rescue for the beloved game and in 2020 the bingo business is booming thanks to the bingo online revolution.

But what does 2020 and beyond have in store for bingo and are we going to see some changes to everyone’s favourite game? 

What are the trends we are likely to see in Bingo in 2020? 

More online bingo content targeted at young players 

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Many online casinos are starting to up their game and create more and more bingo-centric content on their sites to build the bingo community and appeal to the next generation of bingo players, especially targeted at the under 45s.  

Making online bingo more sociable and interactive for players 

As you might know, all too well if you’re a big bingo fan, playing bingo on bingo machines in a bingo hall is, by and large, no longer player’s first choice when it comes to playing bingo and most players choose to play bingo at online casinos either on their desktop computers, laptops, mobiles or tablets.

This is simply because it’s so quick, easy and accessible for players and they can enjoy the game from the comfort of their own home. However, bingo is a very sociable game that is best enjoyed with friends and online bingo can prevent players from getting this social aspect from the game.

In 2020 we can expect to see a change in the layout of bingo make it as entertaining and interactive as possible to keep players engaged – you can expect to see bingo games with a focus on delivering high-quality entertainment and fun over a relatively short but intense period of time. Bingo is very unique in terms of its so the future of bingo will need to reflect this uniqueness.

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This could include the integration of chat room functions and video for players to provide that social interaction that may be lacking in some online bingo games.  

Improved graphics and themes  

In 2020 you can expect improved themed bingo games, for example, if you’ve ever played Rio Bingo by Pariplay, a Rio carnival-themed bingo game or similarly themed bingo games, you’ll know that they are a breath of fresh air from a more traditional form of bingo. There will be a greater focus on ensuring that players get the best gaming experience with varied and intriguing themes to make the gameplay even more exciting than ever before.

To keep players interested and to elevate their bingo experience, developers will likely focus their attention on incorporating energising and fun themed-soundtracks in their games as well as improved high-quality graphics that are rendered perfectly to allow players to load and play games with ease. In 2020 players can also expect to see alternative game designs which will cater to a wider audience.  

Cashless payment apps

In terms of changes to land-based bingo halls in 2020 and beyond we may also expect to see bingo machines move towards cashless payment apps to attract younger players who often never take out cash when they’re out and about to reflect the lifestyles changes in players so that bingo clubs aren’t left behind.  

Summary 

We can’t wait to see what 2020 and beyond has in store for bingo! Developers are seeing reaching out to new players as both a challenge as well as an opportunity to improve bingo games, working hard to create games by engaging new players not just in the short term, but in the long run to create new, loyal players by making games that make a brilliant first impression.

It goes without saying, the only way is up for the gambling industry and bingo is no exception, with technology and graphics improve and the introduction of virtual reality, improvements to online bingo are imminent and are bound to impress and appeal to a wider audience in 2020 and beyond.

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Latest News

GBG: Six predictions for the financial services and fraud landscape in 2021

By Dev Dhiman, Managing Director of GBG Asia Pacific

 

SINGAPORE - Media OutReach - 28 January 2021 - 2020 catapulted financial institutions forward in their implementation and optimisation of technology. According to 71% of Asia Pacific (APAC) technology decision-makers the pandemic has caused their organisations to step up digital transformation, while 70% of financial services organisations in APAC  believe innovation is now a "must", reflecting the impact of COVID-19 in shifting consumers and businesses to being digital-first.


When looking ahead at how financial institutions (FIs) will be impacted by these trends in 2021, there are six key ways in which FIs are expected to evolve.


1. COVID-19 drove a dichotomy in fraud technology investment


There is a distinct difference in investment between FIs in countries still heavily impacted by COVID-19, and those in the stages of emerging from the pandemic.


For countries that have yet to enter into a stable recovery period, FIs will be making a more conservative approach to overall investment and sustaining cashflow, but deprioritising investments in fraud technology could leave them unprepared for the potential rise in financial crime and fraud during financial hardship. FIs in Indonesia, Malaysia, Thailand, and the Philippines, which are seeing reinstatement or continued lockdowns in the country, may become even more hard-pressed for stronger fraud prevention technology to combat an increase in financial crime, as basic fraud systems may not adequately protect them against emerging and complex fraud typologies.


For FIs in Asia Pacific emerging from or preparing to emerge from the pandemic, such as Singapore, Australia, Vietnam, and Taiwan, while confidence will be relatively higher, spending will be cautious, as maintaining substantial cashflow will remain a priority. Rather than overhauling fraud and compliance systems, FIs would likely choose to recalibrate, update and optimise their digital onboarding as well as payments and transaction monitoring technology. Investments would be specific to address prominent gaps and data intelligence. Alternative data to onboard more challenging cohorts, creating readiness against cyber endpoint threats, and relationship analysis may be considered to address acquisition growth strategy and growing volumes and complexity of online fraud attacks.


2. Digital customer experience expectations will continue to skyrocket

 

Global ecommerce powerhouses like Alibaba and Amazon and has normalised expectations around customer experience (CX) including same-day delivery services, real-time shipping tracking, and more, in turn significantly impacting customers' CX standards for FIs. A recent study showed seven in 10 customers demonstrated a deeper loyalty to financial services and insurance companies that heavily invest in CX.


In 2021, the industry is already seeing FIs and fintechs race to deliver instantaneous services through new financial products, with GBG's latest research finding 31% of FIs in APAC planning to offer instant bank accounts and instant loans, 29% planning to offer instant credit cards, and 22% planning to offer user voice activated fund transfers and bill payments. To take CX to the next level, there is a probability that the financial services sector will explore replicating successes from other industries, such as retail businesses that have effectively used augmented reality (AR) and virtual reality (VR) technologies to re-create in-store experiences, which could be used by banks to create virtual in-branch experiences.

Read Also:  Most common bingo rewards


3. Cross-vertical collaboration and consumer data drill-down are re-shaping digitalisation standards

 

Collaborations amongst major enterprises in the digital banking space demonstrated the investment across seemingly unlikely industries in working together to effectively serve customers at scale. Last year, for example, Trip.com Group partnered with Standard Chartered, PCCW and HKT to launch a new virtual banking service and Asia's first all-in-one numberless bank card, Mox, while multinational ride hailing company Grab teamed up with Singtel to prepare to launch their own digital banking license in 2022. While both of these examples span multiple industries, they each highlight the impetus among businesses to use business partnerships to gain truly 360-degree views of their customers' needs.


Looking at 2021 and beyond, this collaborative mindset is likely to continue as government and regulatory bodies work together to focus on accelerating digital identity availability, while also teaming up with partners like telco providers, educational institutions and aggregators to create access to more comprehensive and accurate data sets. FIs would become more active in exploring the use and ingestion of incremental data sets, beyond the basic internal data and official sources, to feed into their core fraud engine and enhance fraud detection and prevention.


FIs have already reinvented partnerships to form new market propositions. This openness and innovation would spill over into fraud management and propel them to leverage on an expanded ecosystem to layer their data with intelligence from specialists in location, mobile data, devices, cybersecurity, data co-relation, and IP. This broader and deeper approach will more effectively equip FIs with appropriate fraud prevention capabilities as the world becomes increasingly digital-first.


4. Expanding availability of shorter-term credit offerings across SEA

 

The rise of Buy Now, Pay Later (BNPL) businesses has disrupted the credit landscape with shorter-term credit services for everyday purchases, faster or no credit checks, instant approvals, and "zero interest". New BNPL players across APAC have been setup and are quickly catching onto opportunities to offer new and more agile types of loans.


FIs need to remain vigilant in how BNPL products are rolled out, credits are distributed, and debts are managed. This ease in obtaining credit can lead to more exposure to higher risk borrowers. FIs focusing on growing their BNPL offerings need to build in stronger measures to onboard consumers who have the ability and intent to pay back what they have borrowed while keeping the standards of BNPL experience to ensure this revenue stream does not go sideways in the long term.


5. Mobile-first technology and data intelligence as fundamental building blocks for dynamic digital onboarding and transacting

 

Mobile devices are widely used to accelerate the digital onboarding and transacting process. FIs are automating the identity verification journey and streamlining biometric and facial verification, document verification and data match altogether in instant KYC.


Today, mobile devices do more than enabling the identity verification process. In Southeast Asia, seven in 10 adults are either "underbanked" or "unbanked"and excluded from many traditional financial services. FIs have begun to ascertain the quality of consumers with limited identity documentation, or thin file clients, leveraging their mobile phones as a personal identity verification device.


Mobile metadata, device usage patterns and SIM card records are alternatives to traditional verification methods, datasets and data sources. These alternatives offer data intelligence that FIs could use to fill gaps in physical records, providing assessment and validation to the authenticity and quality of consumer profiles and borrowing intent of these untapped segments.

 

6. Socially engineered first party fraud and identity crimes taking on a new level of complexity

 

Bringing together the above trends and predictions, the combination of accelerated digital transformation among businesses, skyrocketing consumer usage of social media, ecommerce, ebanking and online platforms, and increased collaboration across FIs and non-bank organisations result in growing opportunities for fraudsters and crime syndicates to mine data.


Consequently, socially engineered first party fraud, identity crimes like synthetic ID and impersonations would take on a new level of detection complexity. FIs have a responsibility to counter these attacks, proactively manage the growing volume of channels where bad actors can access personal information, and guard against financial crime and identity theft. As such threats continue to broaden alongside other industry-wide trends, consumers' expectations of FIs' commitments to protecting and futureproofing their financial services and products will also grow.


Organisations will need to reflect their commitments to customer satisfaction and retention with more sophisticated and agile approaches to fraud prevention and fraud technology investments.


About GBG:

GBG offers a range of solutions that help organisations quickly validate and verify the identity and location of their customers.


Our market-leading technology, data and expertise help our customers improve digital access, deliver a seamless experience, and establish trust so that they can transact quickly, safely and securely with their customers online.


Headquartered in the UK and with over 1,000 team members across 16 countries, we work with 20,000 customers in over 70 countries. Some of the world's best-known businesses rely on GBG to provide digital services and keep the economy moving, from US e-commerce giants to Asia's biggest banks and European household brands.


To find out more about how we help our clients establish trust with their customers, visit www.gbgplc.com/apac, follow us on Twitter @gbgplc or Is Bingo going to change in 2020? - Brand SpurLinkedIn.


Is Bingo going to change in 2020? - Brand Spur

Oppa Kim Woo Bin arrives in Singapore!

SINGAPORE - Media OutReach - 28 January 2021 - DAEBAK! Fans can now meet the one and only figure of Woo-bin for a limited period, right here in Singapore. The popular Korean actor once again joins his co-star Bae Suzy from "Uncontrollably Fond", but this time at Madame Tussauds Singapore!

 

Is Bingo going to change in 2020? - Brand Spur

To celebrate the opening of the Brand new K-wave zone at Madame Tussauds

 

The world famous wax attraction brought in Kim Woo Bin to celebrate the opening of their brand new K- wave zone, which opened today to the public. Fans can gather around some of their favourite Korean stars, while snapping Insta worthy shots in front of iconic Korean themed sets.

Is Bingo going to change in 2020? - Brand Spur

 

The eyecatching Cherry Blossom tree takes center stage in the new zone. With cherry blossoms that change colour, this is the perfect spot to bring your date for #couplegoals pics. Missing Korea as much as we do...we've got you. Wander away and pose in front of the hanoks with Kim Woo Bin. Or shoot your boomerangs in front of the pretty cherry blossom flower wall and inspire your friends on where to shoot their next OOTD.


Is Bingo going to change in 2020? - Brand Spur 

Is Bingo going to change in 2020? - Brand Spur

 

Madame Tussauds Singapore is based at Imbiah Lookout. Come and enjoy the brand-new K-wave zone with the SingapoRediscovers Vouchers. Visit the family fun attraction and get 5 experiences for only 1 ticket. For more information on how to redeem these vouchers and to know what the 5 experiences are, please visit our website www.madametussauds.com/Singapore.


Twitter: @MTsSingapore
Instagram: @MTsSingapore
Facebook: @MadameTussaudsSingapore Hashtag: #MadameTussaudsSG


For high res images: Is Bingo going to change in 2020? - Brand Spurhttps://www.dropbox.com/sh/khx2r1v9o12bn1m/AADTz9_nBt9DK7i3gnm1cNeQa?dl=0


Madame Tussauds

The ultimate celebrity experience and the world's best known and most popular wax attraction. There are currently 23 Madame Tussauds attractions around the world. Each of the attractions is unique and tailored to the host city and visitor demographic to feature both local as well as international figures.

The result of 200 years of expertise and painstaking research every figure takes Madame Tussauds' gifted sculptors a minimum of three months to make, and costs more than $300K (Singapore dollars). Most contemporary figures are also produced following sittings with the celebrities themselves.

Is Bingo going to change in 2020? - Brand Spur

SugarCRM Launches SugarPredict to Take the Guesswork Out of Sales with AI for All

CUPERTINO, CALIFORNIA - Media OutReach - 28 January 2021 - SugarCRM Inc., the innovator of time-aware CX, today announced the launch of SugarPredict, the first data-fueled AI for CRM. SugarPredict delivers new levels of prediction accuracy without the time, cost, and technical expertise typically required for companies to take advantage of AI.

 

Fifty-two percent of sales leaders say their CRM is costing them lost revenue, according to new research from SugarCRM that examines the lack of customer visibility that plagues most companies. The quality and consistency of the data entered by CRM users can create challenges for basic AI systems. SugarPredict takes a different approach by enriching customer data with additional attributes that results in more comprehensive and consistent AI models. SugarPredict provides accurate predictions, even with limited first-party data, while diligently guarding the privacy and security of company and customer information.

 

"AI can solve a number of sales and marketing barriers today, putting it at the heart of CRM," said Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light. "Sales teams that lean into AI-powered CRM can take advantage of the lead insights and opportunity models that give them a significant competitive advantage." 

 

As the first of many SugarPredict-powered capabilities in Sugar Sell, the technology is being used to take the guesswork out of lead prioritization, lead Ideal Customer Profile (ICP) alignment, and opportunity-to-close-won scoring. SugarPredict analyzes historical account, deal, and company data to accurately predict which leads are most likely to become customers. Lead scoring is based on similarity to historical conversions (converted leads or closed-won opportunities), while ideal customer profile matching identifies leads that are similar to a company's past and current customer bases.

 

"SugarPredict helps companies replace a fragmented, out-of-date, and incomplete picture with a sharply focused understanding of both their customers and business," said Craig Charlton, CEO of SugarCRM. "We've made significant product investments, over the last year, to democratize AI to drive business performance and enable predictability for companies of all sizes."

 

"Like many companies in the manufacturing business Bishop-Wisecarver is always looking for ways to work smarter and faster than the competition", said Niegel Leoncio, CRM Manager for Bishop-Wisecarver. "We are excited about the launch of SugarPredict, which places the power of AI into the hands of sales and service teams so they can drive better results and a better customer experience."   

 

SugarPredict leverages Sugar's time-aware CX platform which provides a full historical record of all change events related to customers and customer-facing processes. SugarPredict for sales force automation, marketing automation, and customer service applications is based on technology from last summer's acquisition of Node.io. SugarPredict is free for Sugar Sell customers and will roll out to Sugar Market and Sugar Serve customers later this year.

 

Learn more about SugarPredict here.


About SugarCRM

SugarCRM's time-aware sales, marketing and service software helps companies deliver a high-definition (HD-CX) customer experience. For mid-market and enterprise companies that want  a CX-driven platform, Sugar gives teams the time-aware customer data they need to achieve a clear view of the customer and reach new levels of business performance and predictability, and increase customer lifetime value.

 

More than 4,500 companies in 120 countries rely on SugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR. 

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