Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos)

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The world’s first tequila flavoured beer, Desperados, was launched in Nigeria on December 12, 2020, with an exclusive party held at EbonyLife Place, Victoria Island, Lagos. This once-in-a-lifetime experience attracted a handful of partygoers who relished the sweet contrasting taste of fiery tequila and icy beer in one bottle.

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos)

Desperados was brewed in France and is owned by Heineken Inc. Despite all the exotic imagery on the can or bottle and the fancy Spanish sounding name, Desperados comes from France. Desperado is an interesting brew with an ABV of just under 5.9% giving it an added incentive.

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos)

Speaking on the brand launch, Marketing Director, Nigerian Breweries Plc., Emmanuel Oriakhi, said,

“What better time than the festive period to launch our brand that embodies the upbeat season and is full of life? Desperados is the best authentic drink to get the party started with your tribe. As a brand, we are looking to build a community of young Nigerians who are spontaneous, driven by great taste and ready to experiment.”

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Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos)

The Fischer Brewery, founded in 1821 in Strasbourg, first produced Desperados, but with the recent success of the beer, production has now moved to the Netherlands, not surprisingly as Heineken took over the brewery in 1996. Does this make it any less exotic or “cool”? Hardly, it’s only a lager after all, with a bit of tequila thrown in.

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos)

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As traditional beer sales decline breweries are looking for alternatives and also exciting new products to push in the emerging Asian markets. Desperados offer something different than some stale boring lagers and are less bitter and so more appealing to softer palettes. Either way, it’s always cool to try something different, and a tequila flavoured lager isn’t the worst idea in the world.

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos)

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Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) - Brand SpurNigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) - Brand Spur

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Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) - Brand SpurNigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) - Brand Spur

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Oppa Kim Woo Bin arrives in Singapore!

SINGAPORE - Media OutReach - 28 January 2021 - DAEBAK! Fans can now meet the one and only figure of Woo-bin for a limited period, right here in Singapore. The popular Korean actor once again joins his co-star Bae Suzy from "Uncontrollably Fond", but this time at Madame Tussauds Singapore!

 

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) - Brand Spur

To celebrate the opening of the Brand new K-wave zone at Madame Tussauds

 

The world famous wax attraction brought in Kim Woo Bin to celebrate the opening of their brand new K- wave zone, which opened today to the public. Fans can gather around some of their favourite Korean stars, while snapping Insta worthy shots in front of iconic Korean themed sets.

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) - Brand Spur

 

The eyecatching Cherry Blossom tree takes center stage in the new zone. With cherry blossoms that change colour, this is the perfect spot to bring your date for #couplegoals pics. Missing Korea as much as we do...we've got you. Wander away and pose in front of the hanoks with Kim Woo Bin. Or shoot your boomerangs in front of the pretty cherry blossom flower wall and inspire your friends on where to shoot their next OOTD.


Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) - Brand Spur 

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) - Brand Spur

 

Madame Tussauds Singapore is based at Imbiah Lookout. Come and enjoy the brand-new K-wave zone with the SingapoRediscovers Vouchers. Visit the family fun attraction and get 5 experiences for only 1 ticket. For more information on how to redeem these vouchers and to know what the 5 experiences are, please visit our website www.madametussauds.com/Singapore.


Twitter: @MTsSingapore
Instagram: @MTsSingapore
Facebook: @MadameTussaudsSingapore Hashtag: #MadameTussaudsSG


For high res images: Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) - Brand Spurhttps://www.dropbox.com/sh/khx2r1v9o12bn1m/AADTz9_nBt9DK7i3gnm1cNeQa?dl=0


Madame Tussauds

The ultimate celebrity experience and the world's best known and most popular wax attraction. There are currently 23 Madame Tussauds attractions around the world. Each of the attractions is unique and tailored to the host city and visitor demographic to feature both local as well as international figures.

The result of 200 years of expertise and painstaking research every figure takes Madame Tussauds' gifted sculptors a minimum of three months to make, and costs more than $300K (Singapore dollars). Most contemporary figures are also produced following sittings with the celebrities themselves.

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) - Brand Spur

SugarCRM Launches SugarPredict to Take the Guesswork Out of Sales with AI for All

CUPERTINO, CALIFORNIA - Media OutReach - 28 January 2021 - SugarCRM Inc., the innovator of time-aware CX, today announced the launch of SugarPredict, the first data-fueled AI for CRM. SugarPredict delivers new levels of prediction accuracy without the time, cost, and technical expertise typically required for companies to take advantage of AI.

 

Fifty-two percent of sales leaders say their CRM is costing them lost revenue, according to new research from SugarCRM that examines the lack of customer visibility that plagues most companies. The quality and consistency of the data entered by CRM users can create challenges for basic AI systems. SugarPredict takes a different approach by enriching customer data with additional attributes that results in more comprehensive and consistent AI models. SugarPredict provides accurate predictions, even with limited first-party data, while diligently guarding the privacy and security of company and customer information.

 

"AI can solve a number of sales and marketing barriers today, putting it at the heart of CRM," said Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light. "Sales teams that lean into AI-powered CRM can take advantage of the lead insights and opportunity models that give them a significant competitive advantage." 

 

As the first of many SugarPredict-powered capabilities in Sugar Sell, the technology is being used to take the guesswork out of lead prioritization, lead Ideal Customer Profile (ICP) alignment, and opportunity-to-close-won scoring. SugarPredict analyzes historical account, deal, and company data to accurately predict which leads are most likely to become customers. Lead scoring is based on similarity to historical conversions (converted leads or closed-won opportunities), while ideal customer profile matching identifies leads that are similar to a company's past and current customer bases.

 

"SugarPredict helps companies replace a fragmented, out-of-date, and incomplete picture with a sharply focused understanding of both their customers and business," said Craig Charlton, CEO of SugarCRM. "We've made significant product investments, over the last year, to democratize AI to drive business performance and enable predictability for companies of all sizes."

 

"Like many companies in the manufacturing business Bishop-Wisecarver is always looking for ways to work smarter and faster than the competition", said Niegel Leoncio, CRM Manager for Bishop-Wisecarver. "We are excited about the launch of SugarPredict, which places the power of AI into the hands of sales and service teams so they can drive better results and a better customer experience."   

 

SugarPredict leverages Sugar's time-aware CX platform which provides a full historical record of all change events related to customers and customer-facing processes. SugarPredict for sales force automation, marketing automation, and customer service applications is based on technology from last summer's acquisition of Node.io. SugarPredict is free for Sugar Sell customers and will roll out to Sugar Market and Sugar Serve customers later this year.

 

Learn more about SugarPredict here.


About SugarCRM

SugarCRM's time-aware sales, marketing and service software helps companies deliver a high-definition (HD-CX) customer experience. For mid-market and enterprise companies that want  a CX-driven platform, Sugar gives teams the time-aware customer data they need to achieve a clear view of the customer and reach new levels of business performance and predictability, and increase customer lifetime value.

 

More than 4,500 companies in 120 countries rely on SugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR. 

Nigerian Breweries Plc Launches Desperados, A Tequila Flavoured Beer (Photos) - Brand Spur

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