Lilvera Group Bags ‘Most Customer Focused Experiential Marketing’ Award

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Lilvera Group, a consultancy firm that is major in integrated marketing communication, has won the 2020 Africa Finance Award for the ‘Most Customer-Focused Experiential Marketing category.

Lilvera Nigeria was presented with the most customer-focused experiential marketing award at the 9th edition of the Award at Sheraton Hotel Lagos recently.

Lilvera Group Bags ‘Most Customer Focused Experiential Marketing’ Award Brandspurng

After receiving the award, the Lilvera Nigeria Chief Ideas Officer, Buchi Johnson thanked the organisers and said, “this is the testament to the fact that the company has done well in 2020 that is known to be the most difficult year.”

He said, “We are honoured by this award considering that there are so many fantastic experiential marketing with good customer tractions in Africa. We have been favoured by winning 2020 the most customer-focused-experiential company award. Don’t forget this has been the craziest year for business,” he quipped.

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Johnson, who believed that the honour has placed a burden on the company’s shoulder to continuously deliver on its core mandates, however, dedicated the award top his clients that have shown unflinching supports to his craft and firm’s ability to deliver at all times.

The Chief Ideas Officer stated that without the team at Lilvera Nigeria, the honour would have been elusive. “I think apart from our clients, the team at Lilvera Nigeria has consistently put in the shift to get us to where we are today. Their efforts are the reason we win this award and without them, this wouldn’t have become possible,” he said.

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On the importance of this award to the company, Johnson, who said the firm’s theme this year is to integrate believed that the Africa Finance Award would spur the company to continue to integrate, listen more to the clients, become more aware of its environment and consistently see customers as the king.

He, however, believed that 2021 will be better because more businesses lost ground in 2020 due to COVID-19 pandemic. “a lot of businesses will hit the ground running in 2021 to make up for the lost time in 2020 and most importantly, businesses will be conducted differently as a result of the pandemic,” he said.

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Lilvera Group Bags ‘Most Customer Focused Experiential Marketing’ Award - Brand SpurLilvera Group Bags ‘Most Customer Focused Experiential Marketing’ Award - Brand Spur

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Lilvera Group Bags ‘Most Customer Focused Experiential Marketing’ Award - Brand SpurLilvera Group Bags ‘Most Customer Focused Experiential Marketing’ Award - Brand Spur

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The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia

SHANGHAI, CHINA - Media OutReach - 22 January 2021 - Global advertising technology leader, The Trade Desk, today announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company's business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer.

 

 Lilvera Group Bags ‘Most Customer Focused Experiential Marketing’ Award - Brand Spur

 

Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet's chief consultant and programmatic expert to Dentsu Aegis Network. He has also served in senior leadership positions at Sizmek, GroupM and Digitas.

 

"One of The Trade Desk's biggest priorities is Asia, and with Benson joining our team, we're confident he will help accelerate our growth strategy in the region," said Tim Sims, Chief Revenue Officer, The Trade Desk. "Benson brings experience and expertise of data-driven advertising, as well as his invaluable relationships with key partners and advertisers, that are specific and unique to the Asian market. I look forward to partnering with Benson as we execute our next phase of growth in the region."

 

"I am delighted to join The Trade Desk and build on the success the company has had in North Asia," said Ho. "The advertising industry is at a turning point right now, and there's enormous opportunity for brands to leverage global best practices and connect with consumers in new ways. It's very exciting to be a part of the team that's delivering a unique solution and expertise to global advertisers in the region."


About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Lilvera Group Bags ‘Most Customer Focused Experiential Marketing’ Award - Brand SpurTwitter, and LinkedIn. 

 

Lilvera Group Bags ‘Most Customer Focused Experiential Marketing’ Award - Brand Spur

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