Mazda Achieves YoY Increase; Mazda Centennial Year Marked By Strong Business Growth And Community Programs

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Jan. 5, 2021 – Mazda North American Operations (MNAO) today reported total December sales of 31,308 vehicles, achieving best-ever December results and an increase of 18.2 percent compared to December 2019.

Full-year sales in 2020 totaled 279,076 vehicles sold, an increase of 0.2 percent compared to 2019. With 28 selling days in December, compared to 25 in 2019, the company posted an increase of 5.5 percent on a Daily Selling Rate (DSR) basis in December.

Mazda Achieves YoY Increase; Mazda Centennial Year Marked By Strong Business Growth And Community Programs

With 309 selling days in 2020, compared to 307 in 2019, the company posted a decrease of 0.5 percent on a DSR basis for the year.

“Overall, our sales improved in 2020, which is remarkable when you consider the events of the year,” MNAO President Jeff Guyton said.

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“This isn’t the year anyone expected, and Mazda’s approach to 2020 was informed by 100 years of operations and always finding innovative ways to brighten people’s lives. Our dynamic product lineup, purposeful community programs, enhanced dealership experience, and new financial partner have led to our success.”

Sales Highlights

  • Sales of Mazda’s family of crossovers, including the CX-3, CX-30, CX-5, and CX-9, totaled 220,457 for the year, an increase of 11 percent compared to 2019. December sales of all crossovers increased 20.8 percent with 25,671 vehicles sold.
  • Sales of the CX-9 increased 2.9 percent in 2020 with 27,638 vehicles sold.
  • The CX-5 saw its best month ever in December, with sales increasing 14.1 percent with 17,954 vehicles sold.
  • CX-30 saw its best month in December with 4,408 vehicles sold. Sales of the CX-30 totaled 38,064 in 2020.
  • Sales of the MX-5 Miata increased 13.6 percent in 2020 with 8,807 vehicles sold. December sales totaled 694 vehicles, an increase of 58.1 percent.
  • Full-year CPO sales totaled 66,193 vehicles, an increase of 8.4 percent compared to 2019. CPO sales totaled 5,945 vehicles in December, an increase of 23.9 percent compared to December 2019.
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Despite its challenges, 2020 was a memorable year for Mazda, as the brand focused on community efforts and achieved many milestones in the US. Major announcements included:

  • The launch of Mazda’s new financial services provider, Mazda Financial Services.
  • The celebration of Mazda’s centennial with the announcement of the 2020 Mazda MX-5 Miata 100th Anniversary Special Edition.
  • The announcement of the Mazda3 winning World Car Design of the Year.
  • The launch of the Essential Car Care Program, which helped provide free oil changes and enhanced cleaning to thousands of healthcare heroes.
  • The launch of Mazda3 Turbo and CX-30 Turbo.
  • The launch of the Mazda Heroes Program.
  • The CX-30 joined the list of Mazda vehicles awarded by IIHS as 2020 TOP SAFETY PICK+ recipients.

Mazda Motor de Mexico (MMdM) reported December sales of 4,843 vehicles, a decrease of 18 percent compared to December 2019. Full-year sales decreased 23.2 percent, with 46,117 vehicles sold.

Mazda Achieves YoY Increase; Mazda Centennial Year Marked By Strong Business Growth And Community Programs

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Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through approximately 620 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

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Mazda Achieves YoY Increase; Mazda Centennial Year Marked By Strong Business Growth And Community Programs - Brand SpurMazda Achieves YoY Increase; Mazda Centennial Year Marked By Strong Business Growth And Community Programs - Brand Spur

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Read Also:  Mazda Reports August Sales Results
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The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia

SHANGHAI, CHINA - Media OutReach - 22 January 2021 - Global advertising technology leader, The Trade Desk, today announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company's business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer.

 

 Mazda Achieves YoY Increase; Mazda Centennial Year Marked By Strong Business Growth And Community Programs - Brand Spur

 

Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet's chief consultant and programmatic expert to Dentsu Aegis Network. He has also served in senior leadership positions at Sizmek, GroupM and Digitas.

 

"One of The Trade Desk's biggest priorities is Asia, and with Benson joining our team, we're confident he will help accelerate our growth strategy in the region," said Tim Sims, Chief Revenue Officer, The Trade Desk. "Benson brings experience and expertise of data-driven advertising, as well as his invaluable relationships with key partners and advertisers, that are specific and unique to the Asian market. I look forward to partnering with Benson as we execute our next phase of growth in the region."

 

"I am delighted to join The Trade Desk and build on the success the company has had in North Asia," said Ho. "The advertising industry is at a turning point right now, and there's enormous opportunity for brands to leverage global best practices and connect with consumers in new ways. It's very exciting to be a part of the team that's delivering a unique solution and expertise to global advertisers in the region."


About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Mazda Achieves YoY Increase; Mazda Centennial Year Marked By Strong Business Growth And Community Programs - Brand SpurTwitter, and LinkedIn. 

 

Mazda Achieves YoY Increase; Mazda Centennial Year Marked By Strong Business Growth And Community Programs - Brand Spur

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