Over 32% of TikTok’s Users are Teenagers – Report

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Social Media platform TikTok has continued its meteoric rise since an important merger in 2018 that took the platform globally, permeating the mainstream. The platform is especially popular among the younger generation with a majority of teens using TikTok in the US.

According to data presented by Stock Apps, over 32% of TikTok users are in their teens which is the biggest among all age groups. More data indicates that 7 in 10 American teens use TikTok at least once a month.

TikTok Active Users on Android by Age Group (as of June 2020)

Over 32% of TikTok’s Users are Teenagers - Report
Source: Statista, Piper Sandler, App Ape

Over 32% of TikTok’s Users are Teenagers - Report

The Early Days of TikTok

TikTok is a social media platform that originated in China and is locally known there as Douyin. Douyin was started by ByteDance in 2016 and aimed to spread globally once it gained popularity in mainland China. In 2017 ByteDance launched TikTok which was the international version of Douyin.

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In 2018, Bytedance reportedly spent up to $1B to acquire Musical.ly, another Chinese social media startup based out of Shanghai that was founded in 2014. Musical.ly already had a large following especially among the younger generation, this became the foundation for TikTok’s global rise. Since their merger, TikTok has been made available to download in over 150 countries and 75+ languages.

TikTok Widely Popular Among Younger Generation

TikTok allows users to record a short 15-second clip that usually features music in the background and can be edited through filters. A popular kind of clip which originated with the Musical.ly app are short lip-sync videos to trendy songs. The video can also be sped up or slowed down to the users liking allowing for creative little clips that easily go viral.

The platform clearly appeals to the younger generation and has surpassed many other social media platforms in terms of usage among teens. In the fall of 2020, a survey of almost 10K teens indicated that TikTok was the third most popular social media platform behind only Snapchat and Instagram with over 7 in 10 teens indicating that they used the platform at least once a month.

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More Than 30% of TikTok’s Android Users are in Their Teens 

TikTok’s popularity among the younger generation is no secret and is in fact the backbone of the app’s success. As of the midway point of 2020, 32.5% of TikTok’s Android users are from the 10-19 age group, the largest share of any group, followed by the next youngest generation, the 20-29-year-olds who comprise 29.5% of TikTok’s Android users. That means over 60% of TikTok’s Android users are under the age of 30.

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This important share of the market has not been lost among celebrities who seek to expand their reach with stars such as Jimmy Fallon and Tony Hawk among those to join the TikTok party relatively early in 2018. Since then other megastars such as Jennifer Lopez, Justin Bieber and Will Smith have joined the party, among many others.

In the fall of 2019, TikTok also announced a multi-year partnership with the National Football League which included the launch of the official NFL TikTok account giving teams, players and the league a whole new marketing avenue. Partnerships such as these are what help catapult TikTok to become one of the fastest-growing social media platforms today, already boasting 800 monthly active users in less than four years since its launch.

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Over 32% of TikTok’s Users are Teenagers - Report - Brand SpurOver 32% of TikTok’s Users are Teenagers - Report - Brand Spur

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Over 32% of TikTok’s Users are Teenagers - Report - Brand SpurOver 32% of TikTok’s Users are Teenagers - Report - Brand Spur

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The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia

SHANGHAI, CHINA - Media OutReach - 22 January 2021 - Global advertising technology leader, The Trade Desk, today announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company's business and growth strategy in the North Asia region, covering Greater China, South Korea and Japan. Ho will report to Tim Sims, Chief Revenue Officer.

 

 Over 32% of TikTok’s Users are Teenagers - Report - Brand Spur

 

Ho brings vast leadership experience in the Asian media industry, most recently as Chief Data Strategy Officer at Tencent Marketing Solution, an important early inventory partner of The Trade Desk in China. Prior to that, he served as Amnet's chief consultant and programmatic expert to Dentsu Aegis Network. He has also served in senior leadership positions at Sizmek, GroupM and Digitas.

 

"One of The Trade Desk's biggest priorities is Asia, and with Benson joining our team, we're confident he will help accelerate our growth strategy in the region," said Tim Sims, Chief Revenue Officer, The Trade Desk. "Benson brings experience and expertise of data-driven advertising, as well as his invaluable relationships with key partners and advertisers, that are specific and unique to the Asian market. I look forward to partnering with Benson as we execute our next phase of growth in the region."

 

"I am delighted to join The Trade Desk and build on the success the company has had in North Asia," said Ho. "The advertising industry is at a turning point right now, and there's enormous opportunity for brands to leverage global best practices and connect with consumers in new ways. It's very exciting to be a part of the team that's delivering a unique solution and expertise to global advertisers in the region."


About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Over 32% of TikTok’s Users are Teenagers - Report - Brand SpurTwitter, and LinkedIn. 

 

Over 32% of TikTok’s Users are Teenagers - Report - Brand Spur

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