Kia celebrates its new face and slogan, declaring the brandâs future transformation
The new logo features âsymmetryâ, ârhythmâ and ârisingâ elements that embody Kiaâs confidence and commitment to customers
Kia discloses new brand slogan: âMovement that inspiresâ
Kia sets new Guinness World Record for âMost unmanned aerial vehicles (UAVs) launching fireworks simultaneouslyâ during logo unveiling show
The new brand purpose and strategy will be presented to the world on January 15
January 6, 2021Â â Kia has revealed its new corporate logo and global brand slogan that signify the automakerâs bold transformation and all-new brand purpose. The introduction of the new logo represents Kiaâs ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.
The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature.
The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kiaâs rising ambitions for the brand, and, more importantly, what it offers customers.
âKiaâs new logo represents the companyâs commitment to becoming an icon for change and innovationâ, said Ho Sung Song, Kiaâs President and CEO. âThe automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes.
Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.â
The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kiaâs new beginning. This set a new Guinness World Record for âMost unmanned aerial vehicles (UAVs) launching fireworks simultaneouslyâ.
The dazzling display can be seen on the Kia Global YouTube channel:Â
A new brand purpose and strategy to be revealed on January 15
In addition to an all-new logo, Kia revealed its new global brand slogan, âMovement that inspiresâ.
Details on Kiaâs new brand strategy, including brand purpose and philosophy as well as application to Kiaâs future product line-up, will be shared through the digital âNew Kia Brand Showcaseâ event to be held at 01:00 AM CET, January 15. The event can be viewed on the Kia Global YouTube channel.
The launch of the new logo follows the announcement of Kiaâs âPlan Sâ long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market.
This is focused on popularizing electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets.