#YouTubeBlackVoices: How YouTube is Supporting Black Creators and Artists

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#YouTubeBlackVoices: How YouTube is Supporting Black Creators and Artists

12 January 2021 – YouTube today released its inaugural class of African content creators set to receive a grant for the development of their channels from the global #YouTubeBlackVoices Fund. 

In addition to the grant earmarked for content development, the 23 YouTubers (from Kenya, Nigeria and South Africa) will also take part in an intensive three-week incubator programme followed by bespoke training, workshops and networking programmes. These creators are part of 132 creators from across the world who are participating in the Class of 2021.

#YouTubeBlackVoices: How YouTube is Supporting Black Creators and Artists

YouTube also announced that top African artistes; Fireboy DML, Sauti Sol and Sho Madjozi have been selected as part of 23 artists to join the #YouTubeBlack Voices Class of 2021. The artists join others selected from the United States, Brazil, and Australia, whose music spans generations, and locations.

The Artist Class of 2021 will receive dedicated partner support from YouTube, seed funding invested into the development of their channels, and participate in training and networking programs focused on production, fan engagement, and wellbeing.

#YouTubeBlackVoices: How YouTube is Supporting Black Creators and Artists
Photo by Leon Bublitz on Unsplash

“We’re excited to spotlight Black creatives from the African continent and amplify their voices as they create original content on our platform,” says Alex Okosi, MD, Emerging Markets, YouTube EMEA.

“African creators on YouTube are reshaping the power of our platform by providing a unique perspective on all manner of topics from fashion and comedy to politics, learning and wellness. Through their content, these creators continue to raise the bar for how others engage with their audiences and build community on our platform,” Okosi concludes.

This announcement comes after the October 2020 call for African creators to apply for #YouTubeBlackVoices funding as part of YouTube’s global, multi-year commitment aimed at nurturing Black creators and artists on YouTube. Over the next few years, YouTube plans to invest directly in more than 500 creators and artists from across the world in order to fulfil this commitment.

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Below is Africa’s full list of the #YouTubeBlackVoices Creator Class of 2021.

Name

YouTube Channel

Country

Akah Bants

Akah Bants

Nigeria

Dimma Umeh

Dimma Umeh

Nigeria

Eric Okafor

Eric Okafor

Nigeria

Fireboy DML

Fireboy DML

Nigeria

Nicolette Mashile

Financial Bunny

South Africa

Kaluhi Adagala

Kaluhi’s Kitchen

Kenya

Kay Ngonyama

Kay Yarms

South Africa

Lade Owolabi

Lade Owolabi

Nigeria

Dodos Uvieghara

Iamdodos90

Nigeria

Lasizwe Dambuza

Lasizwe Dambuza

South Africa

MacG

MacG

South Africa

Mitchelle Adagala

Mitchelle Agadala

Nigeria

Mumo

Mumo

Kenya

Ofentse and Nelisiwe Mwase

Ofentse Mwase Films

South Africa

Oscar Frank

Oscarmini

Nigeria

Owamie Hlongwane

Owamie Hlongwane

South Africa

Patricia Kihoro

Patricia Kihoro

Kenya

Sauti Sol

Sauti Sol

Kenya

Sho Madjozi

Sho Madjozi

South Africa

Thato Rampedi

Thato Rampedi

South Africa

Naledi Monamodi

Toast with Naledi

South Africa

Tomike Adeoye

Tomike Adeoye

Nigeria

Winnie Emmanuel

Zeelicious Foods

Nigeria