Samsung unveils Galaxy S21 flagship smartphones, sales to start January 29

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Samsung has unveiled its new flagship smartphone series for 2021, the Galaxy S21. Under the tagline ‘Every day epic’, the three new models will be in stores from 29 January starting from USD 800. Samsung also released the new Galaxy Buds Pro wireless earphones, which go on sale 15 January for USD 200. 

Samsung has brought forward the launch of its flagship series this year, after normally releasing the devices around the Mobile World Congress in late February. With that event cancelled and smartphone sales lagging expectations in the past year, the company is hoping to give a boost to sales with an early release of the new range.

Samsung unveils Galaxy S21 flagship smartphones, sales to start January 29 Brandspurng

New camera housing, faster processor, S Pen available

The S21, S21+ and S21 Ultra offer few major changes compared to the S20 series released less than a year ago. In addition to a faster 5nm processor (the Qualcomm Snapdragon 888 or Samsung’s Exynos 2100, depending on the market), the phones come with a new design that Samsung calls the ‘Contour Cut Camera’, where the back camera housing extends to the top left edges of the phone.

The edge-less Amoled displays come in the three sizes of 6.2, 6.7 and 6.8 inches, with the Ultra model supporting use of Samsung’s S Pen stylus, a first outside the company’s Note range.

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All three models come with a 120 Hz refresh and adaptive frame rate, which extends from 10 to 120 Hz on the top model. The Ultra edition offers a Quad HD+ resolution as well, while the two standard models come with Full HD+ resolution. A pinhole centre notch houses the front camera, which offers a 10-megapixel sensor on the basic models and 40 megapixels on the Ultra model.

In addition to a larger 5,000 mAh battery, the Ultra comes with a more advanced quad camera on the rear, compared to a triple camera for the S21 and S21+. Similar to last year’s model, the fourth camera offers a second telephoto lens with 10x optical zoom and Samsung’s 100X Space Zoom function, while the main sensor supports up to 108 megapixels, compared to 64MP on the basic models.

Read Also:  Samsung fights back in EU as iPhone XR tops UK charts

All three models run Android 11, and Google announced separately enhanced integration with the Samsung devices. These include features such as mirroring Google Duo on Samsung TVs, controlling Nest devices on Samsung’s SmartThings app, and RCS in the Messages app.

The companies are also bringing SmartThings integration to Android Auto, so customers can control their smart home devices from the car.

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The new Samsung phones all support standalone 5G, also in mmWave bands. In addition, the S21 Ultra will be among the first phones on the market to support the new Wi-Fi 6E standard for access to a third Wi-Fi band, based on Broadcom’s BCM4389 wireless chip, and Ultra Wide Band connectivity is available on the S21+ and Ultra models.

Extra colours, credit on Samsung website

The devices are priced from USD 800 for the S21, USD 1,000 for the S21+ and USD 1,200 for the S21 Ultra. To encourage customers to buy direct from Samsung online, the company is offering the new models in a number of exclusive colours on its own web store.

Samsung is also offering up to USD 200 credit for customers who pre-order the devices in the next two weeks, which can be spent on its online shop on other Samsung products. Trade-ins of older Samsung phones are worth up to USD 700 towards the new phones, with financing plans up to 36 months.

The Galaxy Buds Pro are Samsung’s most premium Bluetooth wireless earbuds to date and will be included free with the new phones for a limited time in selected markets. Available in black, violet or silver with their own charging case, the earphones come with IPX7 water resistance, two levels of active noise cancelling, three microphones with wind shield, and a two-way speaker.

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Samsung said they have a playback time of up to 28 hours on a single charge, or 18 hours with the noise cancelling activated. A 5-minute quick charge can deliver one hour of playback.

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Samsung unveils Galaxy S21 flagship smartphones, sales to start January 29 - Brand SpurSamsung unveils Galaxy S21 flagship smartphones, sales to start January 29 - Brand Spur

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Samsung unveils Galaxy S21 flagship smartphones, sales to start January 29 - Brand SpurSamsung unveils Galaxy S21 flagship smartphones, sales to start January 29 - Brand Spur

Latest News

Kinaxis Named a Leader in the 2021 Gartner Magic Quadrant for Supply Chain Planning Solutions Report

Kinaxis evaluated on both execution and vision with furthest placement for completeness of vision in the Leaders quadrant


OTTAWA, CANADA - Media OutReach - 4 March 2021 - Kinaxis® Inc. (TSX:KXS), the authority in driving agility for fast, confident decision-making in an unpredictable world, today announced it has been named a Leader in the 2021 Gartner Magic Quadrant for Supply Chain Planning Solutions. The company is recognized for both the ability to execute and its completeness of vision. Kinaxis is positioned furthest on the Completeness of Vision axis amongst those in the Leaders quadrant 1.

A complimentary copy of the report can be downloaded from Kinaxis. This is the seventh consecutive time Kinaxis has been named a Leader in a Gartner Magic Quadrant related to supply chain planning 1 .

"In the face of the unprecedented level of disruption over the past year, corporate supply chains have never been more relevant and doing nothing to improve planning has become the biggest risk. Supply chain leaders at companies of all sizes have recognized a need for a transformational shift to agility and resiliency based on a new planning technique -- concurrent planning, that only Kinaxis can provide," said John Sicard, CEO of Kinaxis. "Kinaxis uniquely combines AI, analytics and human intelligence to empower innovative manufacturers to eliminate functional silos and cost-effectively optimize the potential of their supply chains in just a few weeks."

Continued Sicard, "We believe we are the leading innovator based on vision in the market and are thrilled with our positioning for our current, proven RapidResponse platform. Kinaxis takes pride in our talented team, the collaborative relationships we have with our customer and partner community and helping advance the craft of supply chain planning for the benefit of the planet."

Read Also:  Samsung fights back in EU as iPhone XR tops UK charts

Top-tier manufacturers around the world use Kinaxis in the aerospace and defense, automotive, consumer products, high-tech and electronics, industrial, life sciences and retail industries, including Unilever, Schneider Electric, Flex, Merck, Technicolor, Alstom and Honda, and many others.

"Schneider Electric's supply chain digitalization journey, including our work with Kinaxis, has allowed us to function as a truly global enterprise," said Mourad Tamoud, Chief Supply Chain Officer at Schneider Electric. "Through our engagement with Kinaxis, we have found them to be industry-leading, and the partnership has enabled us to have greater transparency, wider collaboration and increasingly autonomous high-quality decision-making throughout the organization."

Kinaxis RapidResponse® is a cloud-based software-as-a-service (SaaS) platform purpose-built for planning, leveraging patented in-memory database technology and always-on algorithms. Combined with Kinaxis' unique concurrent planning technique and AI, RapidResponse helps global manufacturers gain agile and resilient supply chains. The Kinaxis suite of ready-to-deploy planning applications (S&OP / IBP, Demand, Supply, Command & Control Center, Inventory, Live Lens Insights) is optimized with industry best practice processes and robust analytics that are synchronized across long and short-term planning and across the end-to-end network from customers to suppliers. The RapidResponse platform is uniquely extensible to build, access or connect to custom applications, algorithms and external systems across the supply network ecosystem.

Kinaxis helps customers accelerate value realization with multiple deployment options to go-live in as little as six weeks. These seamlessly expandable options allow companies to start now and focus on the most important initiatives. All based on RapidResponse, these options can grow over time to meet budget, team and change management needs along the digital transformation journey.

"Gartner defines a supply chain planning (SCP) solution as a platform that provides technology support which allows a company to manage, link, align, collaborate and share its planning data across an extended supply chain. It supports demand creation through to the detailed supply-side response and from strategic planning through tactical-level planning. An SCP solution is the planning decision repository for a defined end-to-end supply chain and is the environment in which end-to-end integrated supply chains are managed. It establishes a single version of the truth for the plan data and decisions, regardless of the underlying execution technology environment." 1

The SCP market was worth $5.2 billion in 2019 and is projected to grow at a five-year compound annual growth rate (CAGR) of 7.5% according to the Gartner Forecast: Enterprise Application Software, Worldwide, 2018-2024, 4Q20 Update. 2

According to Gartner, "Leaders demonstrate strong SCP solution vision and execution capabilities. They have a broad, deep and differentiated functionality that addresses a broad range of user requirements. Their coverage across the three categories of planning capability -- configure, optimize and respond -- is good enough, with a good balance across the categories now and/or planned for the future. They have a reasonable range of features to support a user's maturity journey. Their visions for supporting the three paradigms of SCP -- algorithmic SCP, digital supply chain planning and resilient planning -- align with Gartner's vision. When these three paradigms are blended together, they build the foundation to support a Level 5 SCP environment. Leaders anticipate where customer demands and markets are moving and identify how innovative technologies can be applied to planning applications. They have strategies to support these emerging requirements to build a future-proof SCP solution. Because leaders are well-established in leading-edge complex user environments, they benefit from a user community that helps them remain in the forefront of emerging needs." 1

For further information, you can access a complimentary copy of the full Magic Quadrant for Supply Chain Planning Solutions report here.

1 Gartner, Magic Quadrant for Supply Chain Planning Solutions, A. Salley, T. Payne, P. Orup Lund, Feb. 22, 2021

Gartner, Magic Quadrant for Sales and Operations Planning System of Differentiation, T. Payne et al, May 7, 2019; Gartner, Magic Quadrant for Supply Chain Planning System of Record, Payne, Tim, Pradhan, Alex, & Salley, Amber, 21 August 2018

2 Gartner, Forecast: Enterprise Application Software, Worldwide, 2018-2024, 4Q20 Update, Amarendra, N. Gupta, B. Abbabatulla, A. Woodward, C. Pang, C. Roth, E. Hunter, J. Hare, K. Quinn, J. Poulter, Y. Dharmasthira, J. Kostoulas, December 22, 2020

Gartner Disclaimer:

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Kinaxis Inc.

Everyday volatility and uncertainty demand quick action. Kinaxis® delivers the agility to make fast, confident decisions across integrated business planning and the digital supply chain. People can plan better, live better and change the world. Trusted by innovative brands, we combine human intelligence with AI and concurrent planning to help companies plan for any future, monitor risks and opportunities and respond at the pace of change. Powered by an extensible, cloud-based platform, Kinaxis delivers industry-proven applications so everyone can know sooner, act faster and remove waste. For more Kinaxis news, visit or follow us on LinkedIn or Twitter.

Forward-Looking Statements

Certain statements in this release constitute forward-looking statements within the meaning of applicable securities laws. Forward-looking statements include statements as to Kinaxis' growth opportunities and the potential benefits of, and demand for, Kinaxis' products and services. These statements are subject to certain assumptions, risks and uncertainties, including our view of the relative position of Kinaxis' products and services compared to competitive offerings in the industry. Readers are cautioned not to place undue reliance on such statements. Kinaxis' actual results, performance, achievements and developments may differ materially from the results, performance, achievements or developments expressed or implied by such statements. Risk factors that may cause the actual results, performance, achievements or developments of Kinaxis to differ materially from the results, performance, achievements or developments expressed or implied by such statements can be found in the public documents filed by Kinaxis with Canadian securities regulatory authorities. Kinaxis assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law.

Samsung unveils Galaxy S21 flagship smartphones, sales to start January 29 - Brand Spur
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