Insight Redefini Appoints Group Creative Director

Must Read

How To Block Your Bank Account And SIM Card In Case Of Emergency

Losing your phone and wallet or having them stolen can be very frustrating. However, in case that happens to...

List of United Bank for Africa (UBA) Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number that usually identifies both the bank and the branch where an account is held. The sort...

List of Access Bank Sort Codes & Branches (with addresses) in Nigeria

The sort code is a number which usually identifies both the bank and the branch where an account is...
- Advertisement -

Insight Redefini Group, a member of Troyka Holdings has deployed Sinmisola Hughes-Obisesan to the role of Group Creative Director Insight Redefini, in furtherance of its Power of One initiative.

Formerly playing the role of Creative Director of Leo Burnett Lagos, this new redeployment will see Sinmisola Hughes-Obisesan steer the creative operations of the group.

`Insight Redefini Appoints Group Creative Director Brandspurng
Sinmisola Hughes-Obisesan, Group Creative Director Insight Redefini | www.brandspurng.com

With her vast knowledge across an array of sectors and over 14 years’ experience on a plethora of global and local brands, she has led teams across both agencies to deliver award-winning work in Nigeria and across other international markets for brands such as Pepsi, Heineken, Nivea, Amstel Malta, Cadbury, P&G, Nestlé, Tecno Mobile, AXA Mansard, FCMB, Leadway Assurance and others.

Speaking on her new redeployment, Group Creative Director, Insight Redefini Group, Sinmisola Hughes-Obisesan said,

“as a creative storyteller, well known for my ability to create deep experiences between brands and consumers, my goal continues to be to create clutter-breaking, impactful content that resonates with today’s digital consumer.”

- Advertisement -

As a firm believer in co-creation and collaboration in order to produce ‘creative magic’, she went on to speak about her philosophy. “My driving philosophy is to win consumers, not just to sell or tell, but to build meaningful relationships,” she said.

In her new position, she joins the group leadership team to drive the ‘Power of One’ and ‘Humankind’ way of working and winning for Clients.

Read Also:  The Creative Counsel Champions a Revolution in Experiential Design

Group CEO, Insight Redefini, Dr. Ken OnyealiIkpe, expressed optimism for the new chapter of the group, as it just recently celebrated its 41st anniversary.

“With this new redeployment, we will be elevating our reverence, agility, deep thinking, and magic with the aim of continuing to lead the existing marketing communications landscape and drive continuous innovation,” he said.

- Advertisement -

He went on to highlight the Power of One approach as “a strategic concept that is driven by a common purpose, a powerful spirit, shared behaviour, great character and a relentless focus on clients.”

As a regular judge on international and local award shows and advertising festivals, Sinmisola Hughes-Obisesan is one of the most admired and decorated Creative Directors in Nigeria.

Read Also:  Visa To Acquire Plaid for $5.3bn

Some of her achievements include breaking steel barriers and having led agency teams to achieve several feats such as the first Nigerian agency to win highly coveted international awards such as Epica, WARC and in 2019, the highest Publicis Africa Groupe network award, the Black Giraffe.

Insight Redefini Appoints Group Creative Director Brandspurng
Sinmisola Hughes-Obisesan, Group Creative Director Insight Redefini | www.brandspurng.com

- Advertisement -

Being an eternal student of human behaviour, she places diversity and inclusion at the forefront which saw her Leo Burnett Lagos team of vibrant and passionate creatives win ‘Young Agency of the Year’ in 2019.

Insight Redefini Group consists of five integrated marketing communication companies which also includes; Quadrant MSL, Starcomms Media Perspectives and All Seasons Zenith.

- Advertisement -
Insight Redefini Appoints Group Creative Director - Brand SpurInsight Redefini Appoints Group Creative Director - Brand Spur

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Insight Redefini Appoints Group Creative Director - Brand SpurInsight Redefini Appoints Group Creative Director - Brand Spur

Latest News

Twitter’s Dorsey Auctions First Ever Tweet As Digital Memorabilia

The first ever tweet on the platform is up for sale after Twitter boss Jack Dorsey listed his famous...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -Insight Redefini Appoints Group Creative Director - Brand SpurInsight Redefini Appoints Group Creative Director - Brand Spur