Africa’s premium smartphone brand Infinix has been awarded the honours of the Mobile Phone Brand of the year at the prestigious Peace Legend Awards. The award took place at the prestigious Oriental Hotel, Victoria Island, Lagos and saw the attendance of representatives from several high-profile brands in Nigeria.
The Peace Legend Award is an apex event focused on honouring and celebrating great personalities and brands that have tremendously helped to move Nigeria forward by promoting peace, creating employment opportunities and altogether encouraging the development of the state.
This year’s edition was the seventh edition of the event. Infinix received the Mobile Phone Brand of the year award at the event for empowering the youths within its community through several campaigns and also helping to promote young entertainers with burgeoning talents through different activities.
After receiving the award, Infinix marketing communications manager Kevin Olumese said,
“I’m thrilled to receive this award on behalf of Infinix. We’re glad that our efforts to support young talents and empower youths with budding ideas have not gone unnoticed. This award would serve to remind us of how these initiatives have truly touched lives and that in turn will cheer us to do more.”
This year has been quite eventful for the Infinix brand. Although brands all over the world have been largely affected by the COVID 19 pandemic and its resultant effect on the economy of the countries in which they operate, Infinix has managed to squeeze in several empowerment activities for Nigerian youths in different fields of interest.
The brand recently supported two young entrepreneurs who participated in the #EmpoweredByinfinixNote8 campaign with 1 million naira each to get their business ideas off the ground.
Likewise, Infinix announced winners for its dance challenge and star of the week challenge on the last episode of AM’s Turn Up Friday. Infinix, which is a headline sponsor of the event, rewarded both winners with two hundred thousand naira each after creating a stage for them to show the world their unique talents.
So far, nothing has stopped the brand from making good on its commitment towards supporting youths with brilliant ideas and incredible talents. It’s no wonder why young Nigerian folks endear them.