Citywalk X TOMICA 50th Anniversary Gala

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  • Massive
    Model and Vintage TOMICA Exhibition Featured
  • Deluxe
    Red Packets with Pop-up Art for Redemption
  • Bringing
    TOMICA & Japan Scenery Home


HONG
KONG SAR – Media OutReach – 4 February 2021 – The miniature
motor cars of TOMICA have drawn a cult following spanning all ages, with
groupies flocking to the ‘TOMICA Expo’ in Japan every year. On the occasion of
the modeller’s 50th anniversary, Citywalk presents the ‘TOMICA 50th
Anniversary Gala’, just in time for a Lunar New Year celebration. The event
will delight all car enthusiasts with a massive diorama, Insta-worthy New Year
installations and a vintage TOMICA exhibition. For a certain amount of points, S⁺
REWARDS members can redeem a set of 8 ‘TOMICA 50th Anniversary Gala’ red
packets, open up to reveal a pop-up scene of Japan against which you can set your
TOMICA toy cars. The deluxe red packet set comes with a complimentary TOMICA
toy car to delight all fans.

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Citywalk X TOMICA 50th Anniversary Gala

Go Viral with Massive TOMICA Diorama and Vintage Exhibition


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Hailed as a gem in the toy car
industry, TOMICA enters its 50th year since its first die-cast toy
vehicles produced in 1970. The brand is prized for precision model making,
from the meticulous realisation of replica parts down to the finishing, making TOMICA
a truly collectible toy brand and the annual ‘TOMICA Expo’, a mecca for fans. From
30th January to 28th February, Citywalk is bringing the
‘TOMICA 50th Anniversary Gala’ to Hong Kong, where local fans can celebrate the
toy car virtuoso on home turf. Apart from festive installations, a massive
Japanese-style diorama will sprout up at the mall for joyous New Year snaps. Meanwhile,
a vintage TOMICA exhibition unravel the brand’s 50 years of storied history. To
the delight of fans, 3 brand-new TOMICA event cars will stage an exclusive debut
at the pop-up store, together with a coveted line-up of 50th anniversary
models!

 

Limited-edition ‘TOMICA 50th Anniversary Gala’ Red
Packets Up for Grabs


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From 26th
January onwards, S⁺ REWARDS members can redeem a set of 8 ‘TOMICA 50th
Anniversary Gala’ red packets with 18 points, which open up to reveal a miniature
Japanese scene pop-up with lovely props of Maneki-neko (the fortune cat),
Takoyaki (the ‘octopus ball’), hot spring and TOMICA mascot ‘T Kun’ –perfect for
your own TOMICA diorama as well as New Year home décor. Each set comes with 4
scenes (2 packets per scene) to evoke the joyous vibe of a road trip in Japan.
S⁺ REWARDS members can also redeem a deluxe set of ‘TOMICA 50th Anniversary
Gala’ red packets plus a TOMICA toy car with 40 points to ramp up the New Year celebration!


Citywalk
X TOMICA 50th Anniversary Gala Details


‘Citywalk X TOMICA 50th
Anniversary Gala’

 

Date: 30th
January — 28th February 2021

Time: 10am — 10pm

Venue: Event Hall,
Citywalk

A gala for car enthusiasts packing
together Insta-worthy massive diorama and festive installations, alongside the
TOMICA 50th Anniversary vintage exhibition.

Massive TOMICA Diorama

An immersive selfie
experience in a festive, Japanese-style scene.

Vintage TOMICA Exhibition

A collectible array of
vintage TOMICA models with a throwback to TOMICA’s 50 years of history.

Toyeki pop-up store

Date: 30th
January — 28th February 2021

Time: 11am — 9pm

Venue: Event Hall, Citywalk

To the delight of
fans, 3 new models TOMICA event car will make exclusive debut at the pop-up
store, alongside a coveted line-up of 50th anniversary models!

TOMICA Limited-edition
Pop-up Red Packets redemption

Redemption period:
From 26th January 2021 onwards while stock lasts

Redemption hours: From
1pm onwards via S⁺ REWARDS mobile app

S⁺ REWARDS members can
redeem a set of 8 ‘TOMICA 50th Anniversary Gala’ red packets with 18 points,
which open up to reveal a miniature Japanese scene pop-up with lovely props
of Maneki-neko, Takoyaki, hot spring and TOMICA mascot ‘T Kun’ — perfect for
your own TOMICA diorama. Each set comes with 4 Japanese street scenes (2
packets per scene), plus a cash voucher for use at the pop-up store.

 

S⁺ REWARDS members can
also redeem a deluxe set of ‘TOMICA 50th Anniversary Gala’ red packets plus a
TOMICA toy car with 40 points, also comes with a pop-up store cash voucher.

 

From 11th January to
28th February, S⁺ REWARDS members who have successfully registered S⁺ REWARDS
points with spending at Citywalk, tmtplaza, Olympian City or China Hong Kong
City via electronic payment methods can unlock the ‘Rewarding Spring’ badge
to redeem the ‘TOMICA 50th Anniversary Gala’ red packet set and Deluxe red
packet set with less points:

–       Red packet set: 12 points

–       Deluxe red packet set: 28 points

 

Read Also:  Daito Trust will invest a combined US$74 million in JustCo and in a new Japan joint venture

 

About Citywalk

Citywalk
is a dining, shopping and entertainment landmark in Tsuen Wan that taps into
the innovative architectural concept where nature meets lifestyle. As Hong
Kong’s first ‘Green Shopping Mall’, Citywalk was rated Platinum by the Hong
Kong BEAM Society thanks to its layout plan that comprises the 40,00-sq ft
Citywalk Piazza and 7,000-sq ft Vertical Garden, making up a green space that
occupies over 30% of its total outdoor areas in celebration of the harmonious
co-existence of nature and shopping. Easily accessible with a potpourri of
almost 200 merchants ranging from fashion and accessories, beauty and cosmetics
to home appliances and electronic gadgets, and from lifestyle and trendy
goodies to international dining and entertainment options, Citywalk offers a
one-stop shopping experience nowhere else to be found.

Tel: 3926 5708 / 2614 3887

Website: www.citywalk.com.hk

FB/IG: @citywalk.hk

WeChat: @荃灣荃新天地

About S⁺ REWARDS

Developed
by Sino Group as Hong Kong’s first multi-mall socialised interactive reward
programme, S+ REWARDS is a fun new way to enjoy rewarding shopping at four Sino
Malls — tmtplaza, Olympian City, Citywalk and China Hong Kong City — in its
first instalment. The letter ‘S’ in the name, with its connotations of ‘Sino
Malls’, ‘Social’ and ‘Spending Rewards’, suggests an experience that goes
beyond ordinary loyalty programme to engage members on a socialising platform.
The first phase of the programme offers access to an endless flow of fabulous
prizes and offers, redeemable with accumulative points collected on the
dedicated S⁺ REWARDS mobile app by spending at 750 participating merchants in
Sino Malls. Through the S+ REWARDS mobile app, available for free download,
members can share shopping tips, special milestones and great deals with
friends. In addition, members can have fun earning badges from regular
activities and games. Each badge unlocks exclusive festive offers and limited
rewards.

Citywalk X TOMICA 50th Anniversary Gala

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Latest News

Hong Kong Productivity Council Theme of the Year 2021: “Make Smart Smarter”

  • Smarter Era of Intelligent Manufacturing Launch Ceremony
  • Witnesses New Milestone for Reindustrialisation in Hong Kong
Read Also:  Azbil to Exhibit Online the Latest Automation Technologies and Solutions at Industrial Transformation ASIA-PACIFIC (ITAP)


HONG KONG SAR - Media OutReach - 26 February 2021 - The Hong Kong Productivity Council (HKPC) launches a series of activities in 2021 themed "Make Smart Smarter". The campaign with "Smarter Era of Intelligent Manufacturing Launch Ceremony" was kicked off today, revolving around the theme of "reindustrialisation".


Citywalk X TOMICA 50th Anniversary Gala - Brand Spur

The "Smarter Era of Intelligent Manufacturing Launch Ceremony" was officiated together by Dr David Chung, Under Secretary for Innovation and Technology, HKSAR Government (fourth from left); Mr Clemente Contestabile, Consul General of Italy in Hong Kong (third from right); Ms Rebecca Pun, Commissioner for Innovation and Technology, HKSAR Government (second from right); Dr Daniel Yip, Chairman of the Federation of Hong Kong Industries (third from left); Mr Roberto Leone, Managing Director of NiRoTech Limited (first from right); Mr Willy Lin, Chairman of HKPC (fourth from right); Mr Mohamed Butt, Executive Director of HKPC (second from left) and Mr Edmond Lai, Chief Digital Officer of HKPC (first from left).


Co-organised by the Federation of the Hong Kong Industries (FHKI), this spotlight event exhibited and introduced an excellent example of reindustrialisation whose research and development were undertaken by HKPC. Gaining support from the Innovation and Technology Bureau and funding support from the R&D Cash Rebate Scheme of the Innovation Technology Commission of the HKSAR Government, production has been successfully commenced in NiRoTech Limited (NiRoTech), a local intelligent security product manufacturer.


This smart production line, named the "OWL" intelligent production line, gives into full play the characteristics of an owl's wisdom, piercing eyes, flexible body, soft neck (360o vision) and agile movement. These perfectly echo the key features of this intelligent production line which has high flexibility, excellent agility to cater for different production needs, stringent and precise production capacity, as well as non-stop operation. Five key "S.M.A.R.T" elements: Speed, Multi-function, Accuracy, Reliability and Traceability, can be seen in this production line offering edges of intelligence and efficiency enhancement.


In order to effectively respond to Hong Kong manufacturers' demands on production space, the "OWL" production line adopts a U-shape compact layout design and incorporates the beauty of the "Industry 4.0" (i4.0) lean manufacturing "vision", significantly reducing the factory area to meet the unique land constraints of Hong Kong. NiRoTech's smart factory only occupies 10,000 square feet, saving 50% of the land. It is also equipped with 12 robots and large amount of customised intelligent automation systems and digital technologies. Compared with traditional manual production, the overall production capacity increases by 1.5 times.


Mr Willy Lin, Chairman of HKPC, and Dr Daniel Yip, Chairman of FHKI, were joined by Mr Clemente Contestabile, Consul General of Italy in Hong Kong; Dr David Chung, Under Secretary for Innovation and Technology, Ms Rebecca Pun, Commissioner for Innovation and Technology; Mr Roberto Leone, Managing Director of NiRoTech; as well as Mr Mohamed Butt, Executive Director of HKPC and Mr Edmond Lai, Chief Digital Officer of HKPC, for the launch of the ceremony.


In his welcoming address, Mr Willy Lin, Chairman of HKPC, said, "HKPC is committed to offering staunch support for Hong Kong SMEs in technology R&D and technical aspects, with the aim of creating value for the industrial development of enterprises with state-of-the-art technologies. The 'OWL' intelligent production line is an excellent example of applying innovative technologies that also fits perfectly with HKPC's theme of this year 'Make Smart Smarter'. As owl represents wisdom, by being smarter and using innovative technologies such as IoT, AI, big data, intelligent robots and smart production processes to unleash production opportunities of i4.0, it will certainly scale up productivity and contribute to successful reindustrialisation in Hong Kong, thus achieving the goal of 'Make Smart Smarter'".


He continued, "It is really encouraging to see this 'reindustrialisation' example witnessing the concerted efforts of the Government, industries, business chambers and HKPC to promote reindustrialisation in Hong Kong! HKPC sincerely urges various sectors to work together to accelerate reindustrialisation for the swift recovery of Hong Kong economy and to ensure the "Made-in-Hong Kong" brand to continue to shine bright in the international arena -- Make Smart Smarter".


Dr David Chung, Under Secretary for Innovation and Technology, said, "the Government has been actively promoting 'reindustrialisation' in recent years by providing support in infrastructure, finance, technology and talents in order to create new area of growth and great job opportunities which would help alleviate Hong Kong's competitiveness. I wish to see more enterprises 'Make Smart Smarter', and make good use of these opportunities provided by I&T, as well as the support from the Government, to work and contribute together in turning Hong Kong into an international I&T hub".


Dr Daniel Yip, Chairman of FHKI said, "This collaboration of HKPC and NiRoTech serves as a valuable reference for industrialists on how to integrate i4.0 into production lines to enhance efficiency, elevating their confidence to set up high value-added manufacturing facilities in Hong Kong. With comprehensive policy support and HKPC's professional consultative service, FHKI believes that more Hong Kong manufacturers will join the force of 'reindustrialisation' by pursuing technological advancement and setting up smart manufacturing plants locally, taking the Hong Kong industries into a new era".


The "OWL" intelligent production line integrates the smart adoption of advanced robots with machine vision, smart electrical and mechanical devices, laser processing and sensor technologies. Also, by incorporating AI, IoT, human machine interface, real-time data collection and data analytic technologies, it ensures the full automation and digitalisation of production, assembly and monitoring to achieve big data analytics. Apart from three technologies whose patents are soon to be applied, the project also assists NiRoTech's business planning in exploring the emerging markets and grasping new opportunities.


Mr Roberto Leone, Managing Director of NiRoTech, said, "Mechatronic Manufacturing in Hong Kong: our strategy was clear from the start when we sought HKPC's assistance for help to realise intelligent production. For some, this goal was still immature and very difficult to achieve, especially with Hong Kong being chosen as our operation hub. Today we can proudly say we have achieved it with the system in Hong Kong operating satisfactorily as schedule. Despite there are challenges as the COVID-19 pandemic was affecting all in 2020, the result is now vividly in front of us, and we can touch it. Yet this is only the first step of a long journey".


For more details about "Make Smart Smarter", please visit the dedicated website: https://smarter.hkpc.org/en/index.html


About Hong Kong Productivity Council

The Hong Kong Productivity Council (HKPC) is a multi-disciplinary organisation established by statute in 1967, to promote productivity excellence through integrated advanced technologies and innovative service offerings to support Hong Kong enterprises. HKPC is the champion and expert in facilitating Hong Kong's reindustrialisation empowered by i4.0 and e4.0 -- focusing on R&D, IoT, big data analytics, AI and Robotic technology development, digital manufacturing, etc., to help enterprises and industries upgrade their business performance, lower operating costs, increase productivity and enhance competitiveness.


The Council is a trusted partner with comprehensive innovative solutions for Hong Kong industries and enterprises, enabling them to achieve resources and productivity utilisation, effectiveness and cost reduction, and enhanced competitiveness in both local and international marketplace. It offers SMEs and startups immediate and timely assistance in coping with the ever-changing business environment, accompanying them on their innovation and transformation journey.


In addition, HKPC partners and collaborates with local industries and enterprises to develop applied technology solutions for value creation. It also benefits a variety of sectors through product innovation and technology transfer, with commercialisation of multiple market-driven patents and technologies, bringing enormous opportunities abound for licensing and technology transfer, both locally and internationally.

For more information, please visit HKPC's website: www.hkpc.org.


Citywalk X TOMICA 50th Anniversary Gala - Brand Spur
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