Japanese Technology by FUTUREK SG Takes Singapore’s Street Food Culture Closer to the People

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Launch of digital platform WAK WAK HAWKER for all things hawker-related

 

SINGAPORE
– Media
OutReach
 – 9 February 2021 – FUTUREK SG PTE. LTD., a digital creative agency
that works with the latest technology from Japan, launches a new website
service, WAK WAK HAWKER (WWH). The platform aims to provide locals and
tourists with a comprehensive guide to Singapore’s hawker culture and
information at their fingertips.

Japanese Technology by FUTUREK SG Takes Singapore's Street Food Culture Closer to the People

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Singapore’s First Dedicated Digital Platform
for Hawker Centres

 

WWH bridges information of hawker centres
across the country to become a database which users can quickly access to
decide their next meal.  With hawker
centres being hallowed in the Unesco list of Intangible Cultural Heritage of
Humanity in 2020, WWH aims to preserve their legacy by promoting the
historical, cultural, economic and social value of this national asset.

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Users can easily access information about
hawker centres and individual stalls (distinct shops helmed by hawkers), as
well as a Search feature that locates hawker centres from nearby landmarks and
filters stalls based on food category. The UX/UI design of the platform was
only achieved after extensive research of gourmet and food websites around the
world. The team had only one goal in mind — “How will the platform help users
to decide where and what to eat?”

 

The platform is enhanced with insights from
everyday Singaporeans who view hawker culture as a way of life. Whether they
are diners, hawkers themselves or hawker centre owners, get a glimpse of their
world through article content based on interviews with these personalities.
Along with data about hawker centres and hawker stalls, these feature content
are updated regularly.

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Mr Akiyasu Takaseki, Chief Operating Officer at
FUTUREK SG and leader of the WWH development project, shares “I often frequent
hawker centres since moving here because I found this idea of dining
intriguing, and almost disjointed, from my preconception of Singapore as a
modern city-state.”

Japanese Technology by FUTUREK SG Takes Singapore's Street Food Culture Closer to the People

 

“The first time I ever ordered food from a
hawker centre, I struggled with understanding the menu, deciding what to order,
and communicating with the hawkers since some of them only speak Mandarin.
While this ritual gave me anxiety, I found that locals could easily chat up
“aunties” and “uncles” at the hawker stalls while ordering their food using a
colloquial language that was a mix of English and Mandarin. They would even order
dishes that were not on the menu! There was obviously a “hawker literacy gap”
between the locals and me.”

He continued, “After a few months, some of the stall
owners started to show interest in me and we started chatting. From these
conversations, I learned of the dedication to their craft, their passion for
cooking and got insider information such as hidden menu items and new dishes
that they were experimenting with.”

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As Mr Takaseki delved deeper into hawker
culture and the people behind it, he discovered the magnitude of their
significance in the historical and cultural landscape of Singapore. He launched
the production of WHH with the hopes of sharing the magic of hawker centres
with people everywhere, regardless of their level of hawker literacy.

Japanese Technology by FUTUREK SG Takes Singapore's Street Food Culture Closer to the People

 

“WAK WAK” means to “walk around” in Singlish
(colloquial Singaporean English) and “excited” in Japanese. WAK WAK HAWKER was
coined to mean exactly that — for users to walk around hawker centres and get
excited.

 

“I hope that people try a new hawker cuisine or
explore new hawker centres with the help of the platform. Many Singaporeans may
not be aware of the full significance of hawker centres, so I hope that it serves
both foreigners and Singaporeans and enables them to appreciate hawker culture
even more.”

 

Key Features of WWH

 

Besides specialising in hawker culture as a
gourmet information platform, WWH has some other key features in terms of
functionalities.

 

1.     
Foodie
meets high-tech design

The UX and UI design are intended for users to easily
access hawker information they need. The team analysed gourmet websites and
implemented their findings with the reliable technical capabilities of the
engineering team.

 

2.     
Accurate
information backed by on-the-ground research

Who knows hawker centres
better than the “aunties” and “uncles” at the stalls? Local university students
were activated to interview these profiles across hawker centres to consolidate
accurate data.

 

At the time of the launch as of 9th February
2021, WWH has information on about 20 hawker centres and about 1,000 stalls
across the island. Data is constantly being updated.

 

3.     
Harvesting
data, one review at a time

WWH allows users to leave a review of up to 300
characters and to give a rating based on 5 stars. By amassing information from
the public and providing rating indications, the platform is given more
credibility and relevance.

 

More in-house services under WWH are in the
midst of development.

 

To visit WAK WAK HAWKER, please visit: https://wak-wak-hawker.com/en *

*Only for smart devices

 

Website: https://wak-wak-hawker.com/en

About FUTUREK SG PTE. LTD.

FUTUREK SG is a digital creative company that
responds to client marketing issues with reliable technology engineering. The
company undertakes a large number of digital development operations, not only
for advertising promotions that require digital solutions but also for the core
of each client’s business, such as development of applications or E-commerce
websites.

www.futurek.sg

Japanese Technology by FUTUREK SG Takes Singapore's Street Food Culture Closer to the People

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Latest News

Hong Kong Productivity Council Theme of the Year 2021: “Make Smart Smarter”

  • Smarter Era of Intelligent Manufacturing Launch Ceremony
  • Witnesses New Milestone for Reindustrialisation in Hong Kong


HONG KONG SAR - Media OutReach - 26 February 2021 - The Hong Kong Productivity Council (HKPC) launches a series of activities in 2021 themed "Make Smart Smarter". The campaign with "Smarter Era of Intelligent Manufacturing Launch Ceremony" was kicked off today, revolving around the theme of "reindustrialisation".


Japanese Technology by FUTUREK SG Takes Singapore's Street Food Culture Closer to the People - Brand Spur

The "Smarter Era of Intelligent Manufacturing Launch Ceremony" was officiated together by Dr David Chung, Under Secretary for Innovation and Technology, HKSAR Government (fourth from left); Mr Clemente Contestabile, Consul General of Italy in Hong Kong (third from right); Ms Rebecca Pun, Commissioner for Innovation and Technology, HKSAR Government (second from right); Dr Daniel Yip, Chairman of the Federation of Hong Kong Industries (third from left); Mr Roberto Leone, Managing Director of NiRoTech Limited (first from right); Mr Willy Lin, Chairman of HKPC (fourth from right); Mr Mohamed Butt, Executive Director of HKPC (second from left) and Mr Edmond Lai, Chief Digital Officer of HKPC (first from left).


Co-organised by the Federation of the Hong Kong Industries (FHKI), this spotlight event exhibited and introduced an excellent example of reindustrialisation whose research and development were undertaken by HKPC. Gaining support from the Innovation and Technology Bureau and funding support from the R&D Cash Rebate Scheme of the Innovation Technology Commission of the HKSAR Government, production has been successfully commenced in NiRoTech Limited (NiRoTech), a local intelligent security product manufacturer.

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This smart production line, named the "OWL" intelligent production line, gives into full play the characteristics of an owl's wisdom, piercing eyes, flexible body, soft neck (360o vision) and agile movement. These perfectly echo the key features of this intelligent production line which has high flexibility, excellent agility to cater for different production needs, stringent and precise production capacity, as well as non-stop operation. Five key "S.M.A.R.T" elements: Speed, Multi-function, Accuracy, Reliability and Traceability, can be seen in this production line offering edges of intelligence and efficiency enhancement.


In order to effectively respond to Hong Kong manufacturers' demands on production space, the "OWL" production line adopts a U-shape compact layout design and incorporates the beauty of the "Industry 4.0" (i4.0) lean manufacturing "vision", significantly reducing the factory area to meet the unique land constraints of Hong Kong. NiRoTech's smart factory only occupies 10,000 square feet, saving 50% of the land. It is also equipped with 12 robots and large amount of customised intelligent automation systems and digital technologies. Compared with traditional manual production, the overall production capacity increases by 1.5 times.


Mr Willy Lin, Chairman of HKPC, and Dr Daniel Yip, Chairman of FHKI, were joined by Mr Clemente Contestabile, Consul General of Italy in Hong Kong; Dr David Chung, Under Secretary for Innovation and Technology, Ms Rebecca Pun, Commissioner for Innovation and Technology; Mr Roberto Leone, Managing Director of NiRoTech; as well as Mr Mohamed Butt, Executive Director of HKPC and Mr Edmond Lai, Chief Digital Officer of HKPC, for the launch of the ceremony.


In his welcoming address, Mr Willy Lin, Chairman of HKPC, said, "HKPC is committed to offering staunch support for Hong Kong SMEs in technology R&D and technical aspects, with the aim of creating value for the industrial development of enterprises with state-of-the-art technologies. The 'OWL' intelligent production line is an excellent example of applying innovative technologies that also fits perfectly with HKPC's theme of this year 'Make Smart Smarter'. As owl represents wisdom, by being smarter and using innovative technologies such as IoT, AI, big data, intelligent robots and smart production processes to unleash production opportunities of i4.0, it will certainly scale up productivity and contribute to successful reindustrialisation in Hong Kong, thus achieving the goal of 'Make Smart Smarter'".


He continued, "It is really encouraging to see this 'reindustrialisation' example witnessing the concerted efforts of the Government, industries, business chambers and HKPC to promote reindustrialisation in Hong Kong! HKPC sincerely urges various sectors to work together to accelerate reindustrialisation for the swift recovery of Hong Kong economy and to ensure the "Made-in-Hong Kong" brand to continue to shine bright in the international arena -- Make Smart Smarter".


Dr David Chung, Under Secretary for Innovation and Technology, said, "the Government has been actively promoting 'reindustrialisation' in recent years by providing support in infrastructure, finance, technology and talents in order to create new area of growth and great job opportunities which would help alleviate Hong Kong's competitiveness. I wish to see more enterprises 'Make Smart Smarter', and make good use of these opportunities provided by I&T, as well as the support from the Government, to work and contribute together in turning Hong Kong into an international I&T hub".


Dr Daniel Yip, Chairman of FHKI said, "This collaboration of HKPC and NiRoTech serves as a valuable reference for industrialists on how to integrate i4.0 into production lines to enhance efficiency, elevating their confidence to set up high value-added manufacturing facilities in Hong Kong. With comprehensive policy support and HKPC's professional consultative service, FHKI believes that more Hong Kong manufacturers will join the force of 'reindustrialisation' by pursuing technological advancement and setting up smart manufacturing plants locally, taking the Hong Kong industries into a new era".


The "OWL" intelligent production line integrates the smart adoption of advanced robots with machine vision, smart electrical and mechanical devices, laser processing and sensor technologies. Also, by incorporating AI, IoT, human machine interface, real-time data collection and data analytic technologies, it ensures the full automation and digitalisation of production, assembly and monitoring to achieve big data analytics. Apart from three technologies whose patents are soon to be applied, the project also assists NiRoTech's business planning in exploring the emerging markets and grasping new opportunities.


Mr Roberto Leone, Managing Director of NiRoTech, said, "Mechatronic Manufacturing in Hong Kong: our strategy was clear from the start when we sought HKPC's assistance for help to realise intelligent production. For some, this goal was still immature and very difficult to achieve, especially with Hong Kong being chosen as our operation hub. Today we can proudly say we have achieved it with the system in Hong Kong operating satisfactorily as schedule. Despite there are challenges as the COVID-19 pandemic was affecting all in 2020, the result is now vividly in front of us, and we can touch it. Yet this is only the first step of a long journey".


For more details about "Make Smart Smarter", please visit the dedicated website: https://smarter.hkpc.org/en/index.html


About Hong Kong Productivity Council

The Hong Kong Productivity Council (HKPC) is a multi-disciplinary organisation established by statute in 1967, to promote productivity excellence through integrated advanced technologies and innovative service offerings to support Hong Kong enterprises. HKPC is the champion and expert in facilitating Hong Kong's reindustrialisation empowered by i4.0 and e4.0 -- focusing on R&D, IoT, big data analytics, AI and Robotic technology development, digital manufacturing, etc., to help enterprises and industries upgrade their business performance, lower operating costs, increase productivity and enhance competitiveness.


The Council is a trusted partner with comprehensive innovative solutions for Hong Kong industries and enterprises, enabling them to achieve resources and productivity utilisation, effectiveness and cost reduction, and enhanced competitiveness in both local and international marketplace. It offers SMEs and startups immediate and timely assistance in coping with the ever-changing business environment, accompanying them on their innovation and transformation journey.


In addition, HKPC partners and collaborates with local industries and enterprises to develop applied technology solutions for value creation. It also benefits a variety of sectors through product innovation and technology transfer, with commercialisation of multiple market-driven patents and technologies, bringing enormous opportunities abound for licensing and technology transfer, both locally and internationally.

For more information, please visit HKPC's website: www.hkpc.org.


Japanese Technology by FUTUREK SG Takes Singapore's Street Food Culture Closer to the People - Brand Spur
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