Once seen as merely a hobby and a way to express creativity, content creation video streaming platform YouTube has become a lucrative source of income for those who find success.
In 2020, according to data presented by Safe Betting Sites, YouTube’s top earner earned a staggering $29.5M and even more unbelievably, the top spot belongs to 9-year old Ryan Kaji.
Youtube – Hub for Talented Content Creators
Youtube is one of the most well-known and most visited websites in the world. The company was founded in February 2005 and has since become ubiquitous in the online world. In October that same year, Youtube introduced the ability to subscribe to different channels which made it a viable platform for content creators to showcase their talents.
By 2006, established music labels from Hollywood had begun to establish formal partnerships with “homegrown” Youtube talent. One of the biggest names to come out of Youtube’s talent pool is Canadian pop-singer, Justin Bieber. Youtube’s early success and potential attracted the likes of Google, which acquired Youtube in 2006.
In 2007 Youtube established its “Partner Program” which allowed Youtubers to monetize the videos they upload to Youtube. As of 2020, there are hundreds of thousands of channels hosted on Youtube with a plethora of creators and forms of content to choose from.