Desperados has never been afraid to push boundaries, approaching creativity the same way it approaches its beer â with a kick of the unexpected that goes beyond the obvious.
In this latest wild experiment, Desperados is joining forcesÂ withÂ eight emergingÂ graphic designers, painters, photographers and illustrators âÂ creating theÂ Desperados Design Collective â to develop its latest advertisingÂ campaign, providing a platform for theirÂ talentÂ to shine on a global stage.
Budding artists that feature in the Desperados Design Collective have been given a once-in-a-lifetime mentorship opportunity with world-renowned designer, KateÂ Moross, drawing on their experience and creativity to inspire the group to defy expectations in the work theyâve produced.
Creative output from the group will appear throughout Desperadosâ digital advertising and first-ever AR OOH experience in 2021.
As a designer, itâs important to challenge yourself and not get too comfortable. This project has an original approach, and Iâm excited to be working with the Desperados Design Collective. Itâs been great to collaborate and coach these talented creatives to create a campaign that celebrates everyoneâs individual style. I think the results are brilliant. There are lots of bold expressive outcomes that work together in unexpected ways.
KATE MOROSS, DESIGNER AND GLOBAL MENTOR
The creation of the Desperados Design Collective reflects our desire to put creativity at the heart of everything we do. In launching the unique mentorship programme, we want to propel the artists of tomorrow forward and promote their talent globally. Through our work with the Collective, weâve inspired bold and exciting pieces of advertising that bring to life the distinct Desperados spirit of playful experimentation in more unexpected ways.