FPL Media A leading Out-of-Home Advertising company in Lagos has been awarded the exclusive rights to the advertising and brand promotions for the Bus stations/shelters on the recently commissioned ultra-modern 14km BRT Bus corridor which runs from Oshodi to Abule Egba in Lagos state after a competitive review from other interested parties.
This development reiterates FPL media’s commitment to providing exceptional opportunities for brands. This platform provides the opportunity for businesses to showcase their products and services to their target audience on a larger scale in order to achieve returns on advertising investments.
The infrastructure is the second purpose-built BRT corridor in Lagos 13 years after the first one was built. It is a major upgrade, world-class and fitted with modern facilities which redefine public transport in Lagos state such as laybys, pedestrian bridge crossings at each bus station, ticketing points and waiting areas for passengers.
The corridor has 14 bus stations and each bus station is fitted with a mix of large format and small format advertising platforms like indoor advertising displays, side panel lightboxes, street lamp poles and bridge panels.
Brands are encouraged to take advantage of the footfall at each bus station for market activations like roadshows, product samplings and Point-of-sale displays. The route situated on the Lagos-Abeokuta Expressway is the busiest transport corridor in West Africa with estimated daily traffic of a million passengers.
The corridor cuts across 4 densely populated local governments in Lagos-Oshodi, Ikeja, Agege and Alimosho, with demographics suited for mass-market retail-focused brands in the FMCG, banking and insurance, sports gaming, financial technology, real estate and telecommunications services providers.
FPL media is excited about providing the platform that connects brands with audiences with resonating impact via this medium.