- Digital Marketing skills have grown in importance as the top competency required for business viability, as voted by 50% of employers in 2021 vs 44% of them in 2020.
- Data Analysis (36%) and Project Management (35%) skills also remain the top digital skills coveted by employers
- The digital skills which have grown in importance include: Basic IT Support (33% in 2020 vs 34% in 2021), Cybersecurity (27% in 2021 vs 25% in 2020), Governance, Risk Management & Personal Data Protection (24% in 2021 vs 22% in 2020), AI Machine Learning (22% in 2021 vs 20% in 2020) and Robotic Process Automation (20% in 2021 vs 17% in 2020)
SINGAPORE – Media OutReach – 7 April 2021 – As consumers alter their retail behaviour due to the pandemic, companies have increasingly turned to digital marketing as a means to reach out to their customers. Digital Marketing skills have therefore grown in importance as the top competency required for business viability, as voted by half of employers in Singapore (50% in 2021 vs 44% in 2020).
