TuneCore Expands Global Operations into Southeast Asia Region, Spearheaded by Cyrus Chen

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The leading digital music distribution service provider for independent artists worldwide continues its global expansion, making its debut in Southeast Asia

 

JARKARTA, INDONESIA – Media OutReach – 20 April 2021 – TuneCore, a global leader in digital music distribution for independent artists worldwide has officially launched operations across Southeast Asia (SEA). TuneCore is owned by Believe, one of the world’s leading digital music companies based in Paris. Believe currently operates in 50+ countries and together, the two companies distribute a significant share of the world’s digital music. Earlier this year, TuneCore launched operations in LATAM and Africa, bringing its total presence to 14 countries in 4 continents, and thereby making the company the independent DIY distributor with the largest global footprint.

TuneCore distributes music to a network of more than 150 digital stores and streaming services worldwide, including Spotify, Apple Music, YouTube Music, JOOX, KKBox, Amazon Music, TikTok, QQ Music and Netease. The company boasts 14 localized and fully translated websites, including Southeast Asian languages Thai and Bahasa (Indonesia). The Vietnamese and Mandarin (simplified and traditional) versions of the website are expected to be added later this year, bringing the total to 16 languages for 2021, by far the most of its competitors.

TuneCore’s operations in Southeast Asia will be spearheaded by Cyrus Chen, who joined the company in late 2020. Prior to joining TuneCore, Cyrus worked with organizations such as Changi Travel Services and eatigo International, where he was responsible in conceptualising and orchestrating strategic plans that reinforced brand image and helped companies develop integrated business strategies to scale across regions.

Said Faryal Khan-Thompson, Vice President, International, TuneCore to whom Cyrus will report, “In the Southeast Asia market, the music industry is growing at a steady pace, with the number of potential music listeners in Asia exceeding 3.5 billion[1]. With Cyrus at the helm, TuneCore is uniquely positioned to help independent artists in Southeast Asia grow their fan base through the company’s game changing education, best in class tools and wide ranging global reach, all while allowing artists to keep all rights to their music and earn 100% of 100% of their revenues,”