Play a brand-new interactive game to win exclusive prizes and get limited-edition freebies when you buy selected Carlsberg beer products!
HONG KONG SAR – Media OutReach – 21 April 2021 – More surprises are coming your way at 7-Eleven! 7-Eleven launched the first-of-its-kind 7-Eleven x Carlsberg crossover themed store in Hong Kong in March last year. This unique store concept is decked out with Carlsberg brand imagery throughout and features a Carlsberg Wall – a breathtaking display of the brand’s iconic products and the perfect backdrop for Instaworthy selfies! Since its launch, customers have been able to be the first in town to experience a number of Carlsberg beer varieties and enjoy exclusive giveaways. And now, in 2021, more exciting promotions are on the cards with the debut of a brand-new interactive game in store where successful players can win awesome Carlsberg merchandise. During the promotion, you can also get your hands on limited-time only freebies when you buy selected Carlsberg products. So, make a trip to Discovery Bay and take part in the fun and games at the 7-Eleven x Carlsberg crossover themed store!