Dove Launches Its First Refillable Deodorant

Must Read

- Advertisement -

Buy once. Refill for life. That’s the thinking behind Dove’s new refillable deodorant. It’s a first for the brand and a launch that’s set to disrupt the entire deodorants sector.

“Our refillable deodorant represents a new, more sustainable way of consumption – reinventing the daily deodorant for a planet in crisis,” explains Augusto Garzon, Dove’s Global Vice President of Deodorants.

“Thanks to this sleek, minimalist design, we’ve created something that’s more sustainable and more desirable

“A Major Step Forward For The Beauty Industry”

As part of the project, Dove consulted with A Plastic Planet, an organization that exists to “ignite and inspire the world to turn off the plastic tap”.

“Imagine a world where nothing hits the bin, where we can use the products we love without the guilt of creating yet more waste,” says the organization’s co-founder Sian Sutherland.

- Advertisement -

“As one of the biggest beauty companies in the world, Dove recognizing this, and leading the way to make refillable personal care products widely available to all, is a major step forward for the beauty industry.”

So How Does It Work?

The refillable deo comes in a durable, precision-engineered stainless steel case that’s designed to last a lifetime.* It’s so strong that it can withstand a force equivalent to being driven over by a car.** Keeping raw materials to a minimum, the Dove logo is engraved onto the metal, so there’s no plastic or paper wrapping or branding. And the case is sold in a box made from a recyclable 100% Forest Stewardship Council-approved card.

Dove Launches Its First Refillable Deodorant-Brand Spur Nigeria
Dove Launches Its First Refillable Deodorant-Brand Spur Nigeria

Dove estimates the refillable deo will help reduce virgin plastic waste by around 30 tonnes in its first year, as the case is made of stainless steel and the refill packaging is made from 98% recycled plastic. The refill packaging still requires a small amount of plastic to keep the deodorant fresh and hygienic, but Dove has created a solution that uses 54% less plastic than its regular stick pack.

Read Also:  Champions League Round Of 16 Phase Concludes With Thrilling Ties As Heineken Launches ‘You’re Never Watching Alone’ Campaign
- Advertisement -

By 2023, the brand aims to have reduced virgin plastic waste by up to 160 tonnes and have the refills made from 100% recycled plastic.

Refills are available in three fragrances, and all use Dove’s most caring aluminum-free formula – the only aluminum and alcohol-free deodorant on the market that’s enriched with one-quarter moisturizers. As well as skin-softening glycerin, the sticks contain effective odor-blocking ingredients and deliver 48-hour odour protection. Each refill clicks into the stainless steel case without mess or waste.

An ongoing commitment

In line with Unilever’s global commitments to reduce our plastic consumption, Dove currently has more than 100 different projects running around the world to explore sustainable solutions to product packaging.

Read Also:  Chivita Juices Co-Sponsor World Speech Day Lagos As Exclusive Beverage Partner

By 2025, the brand has pledged that all Dove packs will be either plastic-free, made from 100% recycled plastic, or able to be refilled or reused. And in the last ten years, Dove’s initiatives to reduce plastic have already avoided the use of more than 10,000 tonnes of virgin plastic through redesign and use of recycled materials.

- Advertisement -

“Dove’s refillable deodorant is one of our existing ongoing sustainability initiatives to fight plastic waste. In 2019 we announced our commitment to reduce the use of virgin plastic by more than 20,500 tonnes per year. Given Dove’s size as one of the largest beauty companies in the world, we have the opportunity – and responsibility – to make a significant impact,” adds Dove’s Executive Vice President Alessandro Manfredi.

Dove refill deodorants are on sale in the US, from Target, Walmart, Tar​get.com and Walmart.com.

- Advertisement -
spot_imgspot_img

Subscribe to BrandSpur Ng

Subscribe for latest updates. Signup to best of brands and business news, informed analysis and opinions among others that can propel you, your business or brand to greater heights.

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest News

- Advertisement -
spot_imgspot_img

Latest News

Latest News On Baba Ijesha: Lawyer Blasts Lagos Police, Princess Reacts To Actor’s Release

...Latest News Update On Baba Ijesha's Case Nollywood actor Olarenwaju Omiyinka aka Baba Ijesha detained by Lagos Police Command over...
- Advertisement -
BrandsPur Weekly Cartoons
- Advertisement -spot_imgspot_img