Workshop Organised with APRU Teaches How to Win Heavyweight Brand Sponsorships for Esports Development
HONG KONG SAR – Media OutReach – 30 April 2021 – Hong Kong Cyberport and the Association of Pacific Rim Universities (APRU), a consortium of 58 leading universities in the Pacific Rim region, today held the APRU Esports Fellowship Workshop on the Cyberport campus and online. Talon Esports, a Cyberport incubatee and well-known organiser of esports leagues, shared its perspective on the esports business ecosystem and how marketing and business sponsorship can benefit the industry’s development. 30 students from universities in Hong Kong and the Pacific Rim, including the Hong Kong University of Science and Technology, the School of Professional and Continuing Education of the University of Hong Kong (HKU SPACE) and the Open University of Hong Kong, joined the workshop and exchanged views with fellow students who share their passion for esports.
