The Advertising Practitioners Council of Nigeria (APCON) has entered into an agreement with the Oyo State Government to promote revenue generation in the State.
Mr Fadeyibi Ademola, the Zonal Head of APCON South West made this known during a courtesy visit the council paid to the State Commissioner for Information, Culture and Tourism, Dr. Wasiu Olatubosun Wednesday.
Ademola said that APCON will work with Oyo State Signage and Advertisement Agency (OYSAA) to control the placement of billboards and thereby generate revenue for the Government through payment of dues into Government accounts.
He said “there is need to sanitize the environment in order to generate revenue, we need to start by identifying who practise advertising and who is legally permitted to practise, the job should be given to the right persons, those that have the right skills for it, APCON is set to control advertising in all its ramifications.
‘’You must register with OYSAA, pay necessary permits and fees, the content of your message must be submitted to APCON before it gets to the public, these are the areas we are partnering with the Government.”
APCON zonal head commended Governor Seyi Makinde’s administration on the rehabilitation of Bashorun-Akobo road and the employment of five thousand teachers, nurses, environmental officers among others in the State.
While welcoming the council members, the Honourable Commissioner for Information, Culture and Tourism, Dr. Wasiu Olatunbosun raised his concern about the clustering of billboards along major roads in the State, which he said should be controlled.
He promised that the State Government will cooperate and work with the APCON to sanitize the advertising space and improve State revenue.