K-pop Belts Out Another Record on Twitter with the Highest Number of Tweets in a Year


SEOUL, SOUTH KOREA – Media OutReach – 30 July 2021 – K-pop continues to dominate the conversation on Twitter globally, even during unprecedented times. Fans turn to Twitter to connect with their favorite K-pop artists and the #KpopTwitter community around the world. In the recent year between the period from July 1, 2020 to June 30, 2021, there were 7.5 billion Tweets about K-pop, setting yet another record for the most number of Tweets annually related to K-pop.

K-pop conversations around the world: Countries Tweeting the most about K-pop

Passionate and vibrant #KpopTwitter conversations continue to reverberate around the world as K-pop fans connect with each other. Indonesia, the Philippines, Thailand, South Korea, and the United States are the top countries with the highest number of K-pop related Tweets.


Introducing the most discussed K-pop artists

For the first time, we are announcing the top 20 most talked about K-pop artists so that fans can celebrate their favorite artists on Twitter. BTS (@BTS_twt), NCT (@NCTsmtown), BLACKPINK (@BLACKPINK), and EXO (@weareoneEXO) are among the most discussed groups.

Newcomer TREASURE (@treasuremembers), who debuted just in August last year, emerged fifth on the inaugural list in a spectacular entrance. Since August 2020, TREASURE have already conducted four #TwitterBlueroom Live Q&A sessions across six months while actively engaging with their fans on Twitter. Similarly, new boy band ENHYPEN (@ENHYPEN) that only debuted in late November last year is ranked seventh.

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