Budweiser Buys Beer.eth Domain Name For 30 ETH, Rocket NFT For 8 ETH

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Budweiser is getting frothy on non-fungible tokens (NFTs).

  • Budweiser USA changed its Twitter profile picture Tuesday to that of a rocket ship designed by NFT artist Tom Sachs.
  • Crypto watchers says the beer company also purchased the Beer.eth domain name for 30 ether, or roughly $95,000.
  • “Budweiser is taking its first steps into the NFT universe,” an Anheuser-Busch InBev spokesperson told CoinDesk via email. “We’re excited to support Tom Sachs and his Rocket Factory project and join this incredible community.”
  • A link to the DNS (domain name system) address on NFT marketplace OpenSea shows the rocket displayed in Budweiser’s Twitter profile was bought for 8 ETH ($25,000).
  • Richard Oppy, vice president of global brands at Budweiser’s parent company, Anheuser-Busch InBev, told CoinDesk last month the beer brand is investing in a new NFT media shop run by internet entrepreneur Gary Vaynerchuk.
  • The shop, touted as a “long-term business play” by beer company executives, will see the intellectual property of Budweiser and other beer brands packaged and sold as NFTs.

Zack Seward contributed reporting.

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