HONG KONG SAR – Media OutReach – 13 September 2021 – Reckitt and its brand Dettol is joining the Standard Chartered Hong Kong Marathon 2021 as the Official Hygiene Partner, to keep protecting runners’ health along the race in the first major mass participatory sporting event in Hong Kong since the start of the pandemic.
Dettol will help the Standard Chartered Hong Kong Marathon implement enhanced hygiene protocols, promote health and hygiene practices, and provide hygiene products in the runner’s pack for all participants. Dettol hand sanitising stations will be set up along the course and at different area during the race and Dettol surface disinfectant products will also be used to keep the public facilities clean.
“We are excited to partner with Standard Chartered Hong Kong Marathon on the return of this highly anticipated event,” said Boudewijn Feith, Reckitt General Manager Hong Kong/Taiwan. “At Reckitt, it is at the heart of our guiding principle to put consumers and people first, and we are determined to bring Our Purpose to life – to protect, heal and nurture, in the relentless pursuit of a cleaner, healthier world. As one of the world’s most trusted disinfectant brands, through this partnership, Dettol will not only protect people’s health, but also become the enabler and protector of their best moments.”
“For mass participatory sporting events to relaunch, our utmost priorities are always on the safety of the public,” Hong Kong Association of Athletics Affiliates added. “We are confident the partnership with Reckitt and its leading brand Dettol will bring trusted hygiene protection solutions to the race to protect people’s health.”
Globally, Dettol has partnered with numerous leading organisations around the world, including the English Football Association, Cricket Australia, Hilton Hotels, and British Airways, and Hong Kong Rugby Union, to deliver its brand purpose of protecting what people love — be that families, sports, or day-to-day life moments.
Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.
Reckitt is the company behind some of the world’s most recognisable and trusted consumer brands in Hygiene, Health and Nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.
Every day, more than 20 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.
We are a diverse global team of more than 43,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society.
Find out more, or get in touch with us, at Reckitt.com
* Reckitt is the trading name of the Reckitt Benckiser group of companies
The brand first started in hospitals 80 years ago, where Dettol Antiseptic Liquid was first used for the cleaning and disinfection of skin during surgical procedures. As a trusted brand by doctors, Dettol was also used to protect mothers from illness after childbirth.
Ever since then, Dettol has been trusted around the world to help prevent wounds from infection, prevent sickness and help mums protect their families by killing harmful germs and helping to create safe environments for them to thrive in.
The brand continues to be one of the most trusted protectors of health. It’s still valued today as a reliable and effective product which is safe to use on skin but also powerful enough to use for environmental germ-killing tasks.
Dettol is world #1 Germ Protection brand. Dettol also ranked first in Sales Value (HK$) in the Hand Wash segment of Liquid Soap category in Hong Kong market for the 10-year period.
For more information, please visit: https://www.dettol.com.hk/en/
About the Standard Chartered Hong Kong Marathon
The Standard Chartered Hong Kong Marathon, organised by the Hong Kong Association of Athletics Affiliates, is Hong Kong’s largest participatory annual sporting event attracting over 70,000 local and overseas participants each year. Standard Chartered has been the title sponsor since the first Standard Chartered Hong Kong Marathon in 1997 and also sponsors marathons in six other cities globally including Taipei, Singapore, Nairobi, Kuala Lumpur, Stanley and Jersey, as well as a 10km run in Shanghai and 5km run in London.