Enabling 492 million Fans in Southeast Asia to Enjoy the Region’s Premier Football Tournament at Home
GUANGDONG, CHINA – Media OutReach – 22 September 2021 – Midea, one of the world’s leading home appliances producers, has announced its official sponsorship of the ASEAN Football Federation (AFF) Football Championship, also known as the AFF Suzuki Cup 2020, on the day of the official draw. Through supporting millions of football fans to enjoy the matches at home, this partnership is the latest move from Midea to demonstrate its ongoing commitment to Southeast Asian markets.
“We are delighted to showcase our commitment to accelerating growth and development in Southeast Asia through enabling millions of football fans to enjoy the AFF Suzuki Cup, one of the most successful football tournaments at home. At Midea, we are committed to integrate the world and inspire the future. Apart from bolstering our brand presence around the region, we also look forward to igniting excitement and bringing people together during this unprecedented time,” said Jackie Huang, General Manager of Asia & Pacific at Midea Group’s International Business Division.
www.affsuzukicup.com
About the ASEAN Football Federation (AFF)
The ASEAN Football Federation comprises 12 Member Associations. The main objectives of the ASEAN Football Federation are to develop football in ASEAN through its activities, courses and competitions, to continue to nurture the AFF Suzuki Cup as the premier Football Tournament in Asia and to foster closer relationships between Member Associations in ASEAN and the Regional Federations across Asia.
About Midea & Midea Group
Midea is one of over 10 brands within the home appliance business of Midea Group – a leading global high-technology company ranked #288 at 2021’s Global Fortune 500. Midea Group’s business goes beyond home appliances and comprises business pillars like Smart Home, Electro-Mechanical, HVAC & Building Technologies, Robotics & Automation, as well as Digital Innovation. All businesses of Midea Group are striving for one credo: #HumanizingTechnology.
Midea Home Appliances brand offers one of the world’s most comprehensive product ranges in the home appliance industry, specializing in air-treatment (commercial and residential air conditioning solutions), refrigeration, laundry, large kitchen and cooking appliances, small kitchen appliances, water appliances, floor care and lighting.
Midea believes in providing surprisingly-friendly solutions by adopting a consumer-centric and problem-solving approach. Going above and beyond for the future, constantly exploring and inventing to meet the ever-changing demand of our consumers.
Midea is, among many others, the world’s #1 Air Treatment Brand [1], the world’s #1 Small Cooking Appliances Brand [2], the world’s #1 Air Coolers Brand [3], the world’s #1 Cooling Fans Brand [4], and the world’s #1 Rice Cookers Brand [5].
Midea’s globally 34 production centers and over 150,000 employees in more than 200 countries and regions generated an annual revenue of more than USD 41.4 billion in 2020. Midea’s 28 worldwide innovation centers and the strong commitment to R&D have resulted in more than 62,000 authorized patents to-date.
https://www.midea-group.com/Our-Businesses/smart-home/midea
[1] “Midea – World’s No.1 Air Treatment Brand”
Source:”Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
[2] “Midea – World’s No.1 Small Cooking Appliances Brand”
Source:”Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
[3] “Midea – World’s No.1 Air Coolers Brand”
Source:”Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
[4] “Midea – World’s No.1 Cooling Fans Brand”
Source:”Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
[5] “Midea – World’s No.1 Rice Cookers Brand”
Source:”Euromonitor International (Shanghai) Limited; Consumer Appliances 21ed, retail volume sales in units, 2020 data”
#Midea
