Personalization at scale can optimize every customer experience when executed well. What are the key success factors leading organizations focus on to deliver customer-centric growth?
Regardless of what you call it, unlocking the value from data has never been more accessible, less expensive, and more relevant across industries. When executed well, the elusive concept of personalization at scale becomes reality. Organizations are using customer triggers to optimize the timing, content, offer, and design of every customer experience. Data and technology are critical drivers of customer-centric growth, and leading organizations are those that outperform on five technology building blocks: data, decisioning, design, distribution, and measurement.
Five Technology Building Blocks For Customer-Centric, Data-driven Growth