Standard Chartered Bank has launched a campaign, tagged ‘Bank More Score More’, to reward its clients with authentic Liverpool FC-branded merchandise.
According to the bank, its clients can win prices such as a trip to Anfield to watch LFC play, when they open an account through its digital bank or when they sign up to a wealth investment product.
During the launch in Lagos, the Head of Corporate Affairs and Brand and Marketing, Standard Chartered Nigeria, Dayo Aderugbo, said, “‘Bank More Score More’ is an exciting initiative for us to launch at Standard Chartered Bank.
“The aim of this campaign is to engage and reward our existing clients, while welcoming new ones across the participating markets.
“As the name suggests, the campaign will reward those who transact more. The Liverpool Football Club is among the most beloved football clubs in the world, with over 770 million fans; so, we are proud to be offering such compelling prizes for our customers.”
The Head of Consumer, Private and Business Banking, Standard Chartered Nigeria, David Idoru, said, “It is imperative for us at the bank to offer our clients the best banking experience possible through digital banking innovation and providing access to one of the biggest and most successful clubs.”
According to the bank, to take part in the competition, new customers need to open an account through SC Mobile App.
The bank said the product was developed after extensive internal competition for the over 90,000 staff across its network.
“Over 90 marketing plans were submitted across 25 markets, each developed by cross-functional teams, to ensure the campaigns were fully-fledged,” it said.
It said for the final round, six teams pitched virtually, resulting in three top winners, which then developed ‘Bank More Score More’.
Standard Chartered noted that it had been the main sponsor of Liverpool FC since 2010, saying this would extend to the end of the 2022-2023 season, making it the second-longest sponsorship deal in LFC history.