foodpanda and Rebel Foods launch Asia’s largest virtual brands partnership

  • In this new digital-first F&B format in Asia, foodpanda will roll out Rebel Foods’ flagship brands and new jointly-created offerings in more than 2,000 outlets within Asia through an initial five-year partnership, starting in six markets
  • Rebel Foods will extend its culinary expertise, efficient SOPs and food tech innovations to F&B outlets in Asia through foodpanda, Asia’s largest food delivery platform outside of China
  • With a Brands-as-a-Service (BaaS) model, the partnership allows foodpanda’s restaurant partners to easily plug-and-play Rebel Foods iconic brands to grow additional revenue streams

SINGAPORE – Media OutReach – 22 October 2021 – foodpanda, Asia’s largest food and grocery delivery platform, today announced a long-term, multi-market partnership with Rebel Foods to enable restaurant partners and cloud kitchen operators to grow additional revenue streams, at little or no start-up costs. Rebel Foods is the world’s largest internet restaurant company headquartered in India. The new digital-first F&B format sees foodpanda and Rebel Foods joining forces for the benefit of local and small players in the F&B industry.


About Rebel Foods

Founded in 2011 by Jaydeep Barman and Kallol Banerjee, Rebel Foods is the world’s largest and fastest growing internet restaurant company, parent to brands such as Faasos, Behrouz Biryani, Ovenstory Pizza, Mandarin Oak, The Good Bowl, SLAY Coffee, Sweet Truth, Wendy’s and more. Rebel Foods currently operates 45+ brands across India, Indonesia, United Arab Emirates, United Kingdom, Singapore, Malaysia, Thailand, Hong Kong, Philippines and Bangladesh.

With over 4000+ internet restaurants across 10 countries globally, Rebel Foods has developed their own full-stack technology – Rebel Operating System (OS) – through which multiple brands are launched and scaled up in a very short period of time. Through its Brand-as-a-Service offering, Rebel Foods extends its OS including culinary expertise and technology to food operators which allows them to onboard Rebel brands, earn additional revenues and diversify their offerings.