Love, Bonito raises US$50MILLION in Series C funding to fuel category and international expansion

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  • Southeast Asia’s largest omnichannel womenswear brand has its eyes set on evolving into a purpose-driven female ecosystem that supports Asian women around the world at every life stage
  • Fundraising round led by Primavera Capital Group with participation from Adastria and Ondine Capital
  • The funds will be used to bolster efforts in existing omnichannel markets and accelerate high growth international markets including Hong Kong, Japan, Philippines and the United States (US)


SINGAPORE – Media OutReach – 27 October 2021 – Love, Bonito today announced the close of its Series C funding round, raising a total of US$50Million. The round was led by Primavera Capital Group, a global investment firm whose previous investments include Alibaba, ByteDance, Yum China and Mead Johnson China. Adastria and Ondine Capital participated in the round too. Love, Bonito’s current investors include Openspace Ventures and Kakaku.com.


Proceeds from the fundraising will enable the brand to bolster efforts in existing omnichannel markets and supercharge international expansion in markets that collectively are experiencing triple digits year-on-year (YoY) growth. These key markets include Hong Kong, Japan, Philippines and the US. Furthermore, the company is exploring categories outside of fashion as part of its plan to create a female ecosystem.

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