Twitter brings resounding cheers of K-pop fans to the 2021 Mnet ASIAN MUSIC AWARDS (2021 MAMA)


From Twitter Stanbot, #MAMAVOTE to the MAMA commentary, #KpopTwitter gets an intimate front-row seat to the awards show – exclusively on the service



MAMA’s commentary titled ‘MAMA THE ORIGINAL K-POP AWARDS’, premiered on 28 Oct, takes fans behind-the-scenes, highlighting the awards show’s rise as it became one of the most Tweeted-about awards shows in music. MAMA has provided critical boosts to many K-pop artists’ careers, catapulting them into stardom, giving their fans moments to remember at MAMA, including one-of-a-kind mega-scale performances using cutting-edge technology. Fans can rewatch the first episode of ‘MAMA THE ORIGINAL K-POP AWARDS’ on the Mnet K-POP YouTube channel.


YeonJeong Kim, Head of Global K-pop Partnerships at Twitter, said, “MAMA continues to be one of the most talked about music award shows on Twitter, connecting fans from around the world with one another and with their idols. We’re excited to partner with CJ ENM once again to provide fans with a memorable experience wherever they are, whichever language they speak in. From exclusive red carpet videos to #MAMAVOTE, the K-pop community has plenty of MAMA content to enjoy before, during and after the event.”


#2021MAMA follows last year’s edition of the awards, which topped Twitter real-time trends Worldwide, and in 68 markets including the United States, Japan, Brazil, the United Kingdom, and Thailand. More than 126 million MAMA-related Tweets were generated from the start of MAMA “Worldwide Fans’ Choice” voting through December 6, the day of #2020MAMA. Twitter and MAMA brought the event to K-pop fans around the world with the exclusive 2021 MAMA Twitter Stanbot, and “Worldwide Fans’ Choice TOP 10” voting on Twitter.



Presented by CJ ENM, Mnet ASIAN MUSIC AWARDS (MAMA) is Asia’s largest music awards ceremony, acclaimed by fans around the world for its gigantic performances and elaborate stage production, which has introduced Korea’s top-notch production abilities to global audiences. Each year MAMA attracts the biggest artists in music from Asia, like BTS, TWICE, MONSTA X, ITZY, and GOT7, as well as the worldwide superstars including Snoop Dogg, Dua Lipa, and the Black Eyed Peas. MAMA is further expanding its presence as an iconic global music festival by taking #2020MAMA online to a global audience. Not only has MAMA become a significant year-end music awards ceremony, it has also blossomed into an extravagant international music event packed with groundbreaking performances.

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CJ ENM is Asia’s leading entertainment and merchandising company headquartered in Seoul, Korea. Its entertainment division engages in a wide array of businesses across the industry spectrum including media content, music, film (CJ Entertainment), performing arts, and animation, providing its top-notch original contents to various media platforms. CJ ENM has created, produced and distributed globally acclaimed contents including Cannes-winning film Parasite, Tony Award-winning musical Kinky Boots, record-breaking box office hits Roaring Currents, Extreme Job, Ode to My Father, along with sought-after television series such as Mr. Sunshine, Guardian: The Lonely and Great God, Grandpas Over Flowers, I Can See Your Voice and more. To offer the best K-Culture experiences worldwide, CJ ENM presents KCON, the world’s largest K-culture convention & festival celebrating Hallyu and Mnet Asian Music Awards (MAMA), Asia’s largest music awards. With regional offices in Asia, Europe and the U.S., CJ ENM currently employs over 3,600 people. For more information, please visit:

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