New De Beers Research Shows Sustainability Now on Par with Price and Design When Consumers Choose Diamonds


Trend being led by younger consumers who value evidence of sustainability credentials

LONDON, UK – ,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit