New De Beers Research Shows Sustainability Now on Par with Price and Design When Consumers Choose Diamonds

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Trend being led by younger consumers who value evidence of sustainability credentials

LONDON, UK – ,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.


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