MTN is preparing to launch RCS Business Messaging (RBM) Services in collaboration with Google and Dotgo, a Gupshup company and leading cloud communications provider of RBM Solutions.
RBM enables branded business messaging by leveraging the rich and interactive features of Rich Communication Services (RCS), the next generation SMS that allows for the sharing of audio, video, images, location, and much more.
RCS messages are securely delivered to native messaging apps on Android phones, such as Google Messages and Samsung Messages.
Dotgo’s MaaP (Messaging-as-a-Platform) platform is integrated with the Google Jibe RCS platform for business messaging, the world’s most advanced RCS platform with high scalability.
As a partner, MTN would use Dotgo’s services such as RCS APIs, chatbot directory, billing, payments, reconciliation, and more to drive RCS monetization.
“As Nigeria’s largest carrier, MTN is ready to welcome brands that can reach the vast majority of Nigerian customers and delight them with a user experience like never before, in order to boost lead generation and conversion rates.”
“This is a fantastic opportunity for brands to connect with Nigerian end users for sales and support,” says Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria.