- Celebrating 10 years since it started operations, foodpanda unveils Pau-Pau as the new face of the brand to better connect with millions of users across Asia, bringing a fresh and vibrant user experience to the platform.
- The new character, who is reflective of foodpanda’s fun, warm, and vibrant personality, also cares about empowerment and the environment.
- Pau-Pau will be introduced across all foodpanda touchpoints — from the app, digital and social media, as well as out-of-home activations.
SINGAPORE – Media OutReach – 3 January 2022 – To celebrate its 10th anniversary as the pioneering food and grocery delivery platform in Asia, foodpanda today introduced a fresh face for the brand – Pau-Pau! A fun-loving and free-spirited panda, Pau-Pau is a first-of-its-kind brand ambassador, championing empowerment and sustainability across the region.
Pau-Pau’s identity as a foodpanda brand ambassador will be brought to life in full — from having his own language and story, to a full set of values, such as caring for the environment, empowerment and the belief in living life on one’s own terms. With Pau-Pau, foodpanda has created a personality that is relatable and can better connect with millions of users across Asia.
The pink panda, who made his first appearances in Japan, Taiwan and Cambodia in December 2021, has since been rolled out in Singapore, Malaysia, Thailand, Hong Kong and Laos, before reaching the rest of the foodpanda network. The next phase will see Pau-Pau being introduced in the Philippines, Myanmar, Pakistan and Bangladesh.
Charting new territories with a fresh approach to brand-building
Pau-Pau will lead foodpanda’s foray into ever changing, live vibrant and media environments. In introducing a new personality that fully represents the brand, foodpanda expands its digital marketing ambitions to look beyond traditional platforms. Customers will also find Pau-Pau on the LINE and Instagram apps as emojis and stickers for lively engagement, freedom of expression and communication. Pau-Pau will be rolling out progressively across all foodpanda channels and interfaces, from the app and website, to digital and social media platforms, out-of-home activations and more.
“Pau-Pau is a first-of-its-kind among food delivery platforms in Asia! More than anything else, we wanted to create a personality that evokes love among customers. A personality that they can relate to and form an emotional connection with, as foodpanda becomes a partner in their everyday lives,” said Idan Haim, Vice President, Growth and Marketing, foodpanda. “We want Pau-Pau to be an inspiration for people to live life on their own terms and to its fullest. We are excited for our customers to meet Pau-Pau, as we mark the start of a new decade for foodpanda in Asia.”
www.foodpanda.com.
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