Global digital advertising spending is expected to reach $646 billion by 20241, up from $378 billion in 2020. Traditionally, advertisers relied on consumer choices to create unique ways to empower brands.
The constant need for evolution and staying ahead of the curve has become a critical component for advertisers, especially as advertising dynamics shift toward the use of first-party data. By utilizing first-party data, advertisers can efficiently gather information and maximize the effectiveness of their campaigns.
The significance of using first-party data:
According to a recent consumer engagement report2, 88 percent of marketers believe acquiring first-party data will be a top priority in 2021. Companies must investigate efficient ways to collect, classify, and activate data through a compelling value proposition to provide customers with an appealing experience through first-party data collections.
The power of digital marketing:
A primary advantage of digital advertising is the ability to reach a specific audience in a cost-effective and measurable manner. The ability to provide real-time bidding and instant market analysis is one of the best options for in-app advertising. HUAWEI Ads allow developers to incorporate high-quality advertisements for a wider audience. Partners and agencies can execute marketing campaigns using exclusive innovative tools developed through the self-service, demand-side platform.
Programmatic advertising’s impact:
The main advantage of programmatic advertising is how easily it simplifies the entire media procurement process. Human negotiations and manual insertion orders are automated, eliminating the time-consuming back and forth. Because of its ability to identify the best space for consumer engagement, programmatic advertising is becoming increasingly popular. Advertisers can reach their target audience while gaining real-time insights into how they interact with the advertisement.
Huawei‘s four core pillars for advertisers are as follows:
Precision targeting – assisting advertisers by generating meaningful personas from a variety of data sources.
Lookalike Modeling – the use of AI and machine learning to target similar audiences in real-time while maintaining quality.
Private Audience – concentrating on advertisers’ first-party data user lists; retargeting engaging users based on app data and in-app actions for improved performance.
Insight Analysis – provides critical insights on campaign data from multiple touchpoints for improved targeting and ROI.
While Huawei’s large consumer base of more than 700 million monthly active users is already a compelling offering, it will only grow in the future. As part of the deal, Huawei Ads will be added to the company’s portfolio of smart TVs, tablets, and IoT devices.