Celebrating Africa’s rich and varied sounds and increasing international access to African culture through music, Africa’s leading digital payment platform, Quickteller, powered by Interswitch, sponsored 15 of its customers on an all-expense-paid trip to participate in one of Africa’s largest music events, the Interswitch One Africa Music Fest in Dubai, UAE.
The event, which took place from November 22 to 28 across various venues in the tourist city of Dubai, has sparked discussions about the continued global acceptance of African music and artists. Conversations have also acknowledged the thrills provided by the event’s artists.
Quickteller launched a promotion in October that required users to transact more on the platform in order to be eligible to win an all-expenses-paid trip to Dubai and experience the glitz and glamour of the Interswitch One Africa Music Fest at no cost!
The promotion resulted in 15 lucky winners who were chosen in two separate raffle draws. The winners’ excitement began when they were called and informed that they had won the trip to Dubai. And then, as if in a dream, they were whisked away to Dubai for an unforgettable experience.
Quickteller, in collaboration with the organizers of the musical Festival – Up Close and Personal – took the winners on a guided tour of Dubai. They went to fun places like the Miracle Garden, the Aquarium, and of course, The Dubai City Mall for some shopping. After all, what is a trip to Dubai without some retail therapy?
The week-long festival was jam-packed with activities, beginning with a pool party. The Quickteller winners attended the Global Summit, where important issues such as Afrobeat music, the entertainment industry, travel, and tourism were discussed. There was also the Music Fest at the Festival Arena, where A-list African music artists brought the city of gold to a halt.
Big names who performed at the Music Fest included 2baba, Harmonize, Akothee, Wurld, Wande Coal, Mayorkun, and Reekado Banks, among others. Other activities for Quickteller customers included an All-White party on a cruise ship, the Praise Fest, the Comedy Fest, and, of course, the party after the parties – the official After party at the Enish Dubai.
African talents are gaining international acclaim and acceptance. These artists can stay in the spotlight thanks to platforms like the Interswitch One Africa Fest. Fortunately, events like the Interswitch One Africa Music Fest allow fans of these artists to meet and connect with their favorite celebrities, as well as other fans.
Aside from sponsoring the trip, the brand provided them with access to all of the planned activities, a guided tour of the city, a shopping experience, and backstage access to meet with their favorite artists. The winners’ security and comfort were also prioritized throughout their stay.
While Quickteller ensures that every user on its platform has the ability to make simple, quick, and secure digital transactions, the brand has moved on to connect their customers with their other passion points. The Quickteller brand is no stranger to supporting music and entertainment projects, and it has used sponsorship to benefit its loyal customers. One such event is the November sponsorship of the Alternate Sound 5.0 Concert.
And now, the brand is giving its customers the chance to attend the Interswitch One Africa Music Fest. This year’s participation will be the third in four years; in 2019, customers were transported to all three concerts in the United States, the United Kingdom, and Dubai.
Not only can you use the Quickteller platform to make simple digital payment transactions like cash transfers, withdrawals, airtime recharge, bill payment, flight and event ticket purchases, remittances, and so on, but you can also connect and express your inner passions. Everything is possible with Quickteller!