IBM Appoints New General Manager For Europe, Middle East & Africa

IBM Appoints New General Manager For Europe, Middle East & Africa
IBM Appoints New General Manager For Europe, Middle East & Africa

Ana Paula Assis, General Manager for IBM Europe, Middle East, and Africa, was appointed by IBM . Marta Martnez Alonso, who is retiring from IBM after 19 years of service, is succeeded by her.

Ms. Assis, an eminent business leader with extensive international experience in strategic business development, transformation, and change management in multicultural environments, will be in charge of the company’s operations, driving revenue growth, client satisfaction, and employee engagement across a region of more than 100 countries.

“Ana Paula is a remarkable leader who combines outstanding business acumen and IT industry depth with a relentless focus on talent and diversity development, earning her numerous accolades.”

Ms. Assis has held several other executive positions with IBM over the course of her 25-year career, including General Manager for the Latin American region, where she was responsible for driving sustained growth and increasing market share. She has also held a number of strategic business positions in both the United States and China.

“I am ecstatic to be leading such a diverse region that is poised for new levels of innovation and entrepreneurship.” “Embracing the next chapter of digital transformation will be critical to accelerating economic recovery in Europe, the Middle East, and Africa – and the hybrid cloud platform and AI will undoubtedly play a significant role in assisting our private and public organizations to further advance and contribute to progress while focusing on environmental sustainability for our region,” said Ana Paula Assis.

Ms. Assis has a bachelor’s degree in computer science from Fundaço Getulio Vargas, a postgraduate degree in business management from Fundaço Dom Cabral, and an MBA from Fundaço Dom Cabral in Brazil.