Under Armour and Stephen Curry Launch New Sesame Street Footwear Collection

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Under Armour partners with NBA legend, Stephen Curry, and Sesame Street to create Curry Flow 9 – a collection of footwear meant to inspire young athletes. It combines the playful humour of the fun, colourful muppets, their values of diversity and inclusivity and Under Armour’s dedication to innovative sporting technology. The collection is available for purchase online. 


SINGAPORE – Media Outreach – 14 January 2022 – The Curry Brand – a subset company of Under Armour – was launched by Stephen Curry. The Curry Flow 9 basketball shoe range and its seven colourways celebrate the Sesame Street characters and how they make all kids feel like they belong. By working with Sesame Workshop, the non-profit educational organisation of Sesame Street, Curry aims to support and send an empowering message to young people, whilst invigorating communities.