The Kraft Heinz Company has completed its acquisition of an 85% stake in Just Spices, with the remaining 15% stake being retained by its founders.
Just Spices is a German start-up with over 170 products in its portfolio, including spice blends, salad dressings, easy-to-prepare “In Minutes” blends and organic offerings.
The company’s growing business sells approximately 70% of its produce directly to consumers, with remaining sales distributed in major grocery retailers throughout Germany, Spain, Austria and Switzerland.
Rafael Oliveira, president of international markets at Kraft Heinz, said: “With Just Spices, we will leverage Kraft Heinz’s scale and agility to accelerate the business in the fast-growing taste elevation market beyond the company’s current German base and its recent market entries in Spain, Austria and Switzerland. We also see tremendous potential to further strengthen and enhance Kraft Heinz’s own direct-to-consumer operations and go-to-market expansion.”
The initial deal was announced back in December last year.