Gerety Talks African Creativity With Solape Akinpelu

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Gerety Talks African Creativity With Solape Akinpelu
Gerety Talks African Creativity With Solape Akinpelu

Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight – and at the center of the conversation – with the aim to drive progress within the industry on a global scale.

 

 

The series will bring together agency and brand leaders from around the globe for a refreshing take on what leadership looks like.

 

 

 

For over 11 years, Solape has worked on Nigerian’s top financial brands including Skye Bank, Sterling Bank, Wema Bank, Leadway Assurance, and FBNQuest before waltzing to the client-side of communications at Meristem, a leading investment firm in Lagos.

 

 

 

In her role as the head of corporate and marketing communications at Meristem, she ran some of the most sophisticated digital and integrated media campaigns in the investment industry while ideating and implementing various go-to-market initiatives, consumer engagement plans, creative and proprietary events.

 

 

 

Solape led her team to the ideation and execution of the organization’s first proprietary event, Meristem Green Fest, and its first marketing campaign, ‘let’s take you farther’ which featured the iconic Nike Arts Okundaye.

 

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Solape is also a member of the Chartered Institute of Marketing (UK), she has attended impactful executive programs at prestigious institutions including The Lagos Business School and INSEAD, France. As a natural entrepreneur, she exudes a passion for building human-kind brands and nurturing them through personalized engagements that truly adds value to all stakeholders. Solape is a financial feminist.

 

 

 

YouTube: https://www.youtube.com/watch?v=2zQPm07UOXY