Being a real estate consultant has several advantages when working in a structure or for a network of agencies. Material input, company reputation and sales commissions are the main reasons for this. However, some real estate specialists are starting to go out on their own to increase their profit and expand their influence in a chosen canvassing area.
Is it possible for people wishing to start in real estate to start as a freelancer? Absolutely, anyone can become one and completely independently.
What are the prerequisites to become an consultant?
You should know that real estate trades are very regulated, strict rules must be observed. To become an agent, it will be necessary to obtain a BTS in real estate or a BAC+3 in law, economics or commerce. In the situation where the person wishes to take another path, it will then be necessary to practice 10 years in the trade under the direction of a real estate agent holding a valid transaction card. The conditions for obtaining this status are shortened to 4 years if the person is a manager and to 3 years if the person has obtained their baccalaureate.
Concerning the real estate agent, he cannot have a transaction card, and must therefore work in collaboration with a real estate agent or with an agency or a network of agencies. As a commercial agent, the person must be registered with the “RSAC” which is a special register for commercial agents. To exercise, it is not necessary to obtain a specific diploma. On the other hand, to perform effectively, it is necessary to have various knowledge. The agent must know the Hoguet and Alur laws, know the legal elements that concern civil relations, be able to communicate well, know how to sell but above all have a real portfolio of contacts for canvassing.
How to practice as an independent agent?
As a real estate consultant, you differ from the negotiator and the agent who are affiliated with a structure or a real estate agent as employees and who must follow prerogatives. Their income also depends on the contract signed as an employee.
For your part, as a freelancer, you are able to be mobile in your services to be able to adapt your offer and increase the chances of winning a sales contract. By being completely autonomous, the only limits imposed are those that the agencies with which you have chosen to work with may dictate. Commercial strategy, brand image and special conditions of sale.
Apart from these restrictions, operating as a freelancer allows you to:
Define your own strategy and choose your customers yourself
Negotiate your own fees within the framework of consultations as well as the amount of the commission on the sale.
Adapt your work pace if your professional activity is secondary or main.
Be careful, it is recommended to obtain a well-stocked contact portfolio and to have a good knowledge of the chosen canvassing area if you want to perform. In the case where you are an agent on behalf of a client, it is possible that the exclusive mandates are temporary, do not forget that it is the owner who defines the clauses of your agreement, unless you manage to negotiate well. on all the plans. You need to be reactive in your search for a potential buyer, especially in a situation where your time for action is limited.
Under what status should one work as an independent consultant?
If you plan to evolve in this environment on your own or with partners, a few years of experience in real estate is strongly recommended, of course. But you will also have to work under a legal status, there are several: EI / EIRL
The real regime allows you to have no ceiling in terms of turnover, ideal for expert commercial agents.
The “social microphone”
The status of micro enterprise is ideal to start if you consider your professional activity in real estate as secondary. However, you will be limited to 70k euros in turnover per year.
Let’s talk about compensation
As a self-employed person, you work on your own account and offer a certain number of services in compliance with article L134-1 of the Commercial Code. By making a sale, the independent agent receives his commission during the validation of the monetary transaction during the execution of the contract signed between the seller and the buyer. He estimated that the commission received by independent real estate agents is around 3% to 6% on the final sale price.
Please note, if you benefit from an agency showcase to increase your visibility, you may have to retrocede your commission of around 40% to 60%. It all depends on the agreement that will be signed with the real estate agency.
To optimize your chances and seize opportunities as an independent real estate agent it is important that you are familiar with your new profession. Whether you become self-employed after having been employed in the field or whether you are retraining, it is important that you are comfortable with prospecting, canvassing customers and the ability to negotiate regardless of the potential customer that you you might encounter. You will need to be versatile and able to touch on everything, including business strategy, communication and different aspects of negotiation.
Weigh the pros and cons if you want to work solo
Unity is strength! Know that it is important not to ignore certain opportunities when you may have to work with developers or real estate agencies on a common file. Do not think that owners will automatically go to the first comer, some will want to challenge several different organizations and agents at the same time to obtain a quick result.
It is advantageous to offer your services as a freelancer to developers and real estate agencies in a common canvassing sector. Of course, you share the earnings, but your visibility increases, and you are more likely to land a sales opportunity more easily.
Your professional skills need to be worked on regularly
You will need to be well organized on a daily basis to manage your portfolio of clients or promoters seeking to sell in the most efficient and advantageous way. When it comes to prospecting, you need to know the standard of living in the targeted neighborhood as well as real estate prices.
For an optimized sales offer, you must be specific about your sales pitch, all gray areas must be clarified. You will need to be able to communicate well and sometimes to show diplomacy when the situation requires it. Regarding the knowledge required to practice, commercial and legal law will be your main tools on a daily basis.
Don’t neglect your business showcase
You are responsible for the image that you promote in your professional activity. A dedicated website with a domain name specific to you, business cards, one or more profiles on social networks as well as participation in professional events, all these elements will allow you to gain visibility. If you do not want to work in collaboration with real estate agencies or promoters, be aware that real estate hunters will allow you to find customers or sales contracts to win. Working with others has many advantages in terms of relationships for your contact network as well as for your reputation. To optimize your chances and seize opportunities as an independent real estate agent
It is important that you are familiar with your new profession
Whether you become self-employed after having been employed in the field or whether you are retraining, it is important that you are comfortable with prospecting, canvassing customers and the ability to negotiate regardless of the potential customer that you might encounter. You will need to be versatile and able to touch on everything, including business strategy, communication and different aspects of negotiation.
How to start your business?
There are two options available to you. You choose to start independently as a real estate agent, having previously checked that you meet all the criteria listed above in order to be able to practice. Either, you turn to a competent structure, in which you will receive a salary and a commission on each sale made. In this second case, you may need help in your search for a position to be filled. Jooble is a platform on which you can easily find relevant offers that match your search criteria. Complete job descriptions are published regularly to allow you to prepare optimally for a job interview. Jooble is considered a search engine when it comes to jobs and allows you to focus on the best offers that match your professional skills.