Tom Tom, leading candy brand from Cadbury Nigeria Plc (a part of Mondelēz International), as part of its efforts to champion and encourage youth creativity and drive, has officially announced that registration for its inaugural ‘Breathe for It’ Summit is now open.
The event, which has been tagged, “Music: Africa’s New Export”, is scheduled to hold at 1pm on Thursday, 24th of March, 2022, as a virtual gathering, during which industry experts will share professional advice and tips for succeeding in the music industry. Individuals looking to participate are expected to register for the free event at www.tomtombreathesummit.
According to Mrs. Yimika Adeboye, Managing Director, Cadbury West Africa, “This is part of our efforts to fulfil our commitment to grow the future of the Nigerian economy and give to our society. We have identified music as a key export from Nigeria and seek to help the youth thrive in their identified passion-points. The public should expect a lot of more fun and excitement, as we’ve only just begun. We encourage everyone to register and participate in this event.”
The event, which is expected to run as a panel session, will be moderated by Motolani Alake, Editor, Strategic Partnerships and Lead, Pulse Podcast Network at Pulse Nigeria, and will witness key players in the entertainment industry, including Reminisce Alaga, Rapper, Song writer and Performing artist; Osagie Alonge, Director, Integrated Marketing Communications, TeamApt; Foza Fawehinmi, Entertainment Lawyer; Excel Joab, A&R Consultant; Focus Ramon, Music Producer and Sound Engineer, draw from their wealth of knowledge and experience to inspire, connect with and educate participants.
Morolake Emokpaire, the Category Lead (Gum and Candy) in West Africa, expanded further on the decision to champion this engagement, “Prior to zeroing on music as a passion point, Tom Tom noted the versatility and greatness of the Nigerian youth in other key areas which are tech, sports, dance, etc. – areas that we explored when we initially commenced the ‘Breathe for it’ challenge. But in taking our learnings, music came out more strongly and we decided to focus squarely on music and thus the ‘Breathe for it’ campaign was launched. The journey began when we signed Rema on. We want the youth to remember that no matter the challenge, they can breathe deeply, see their way through and come out on top. Everyone looking to enhance their knowledge of the entertainment industry should visit www.tomtombreathesummit.
The Breathe for It Summit will also serve as the premiere for Mani Lapussh’s and Rema’s new song collaboration. Participants at the summit will enjoy an exclusive listening session before the song is released across all music streaming platforms.
The “Breathe for It” campaign was introduced in 2021 to help the younger generation build capacity in a key passion area – music. The campaign, through which Cadbury has signed two artistes – Rema and Mani Lapussh – as Brand Ambassador and Tom Tom Boy, respectively, promises to deliver more exciting activities for Nigeria’s youth.